Mid-Funnel Growth Engagement Lead

Stanford University; Palo Alto (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Stanford University’s Graduate School of Business seeks an Engagement Manager, Mid-Funnel Marketing, to drive enrollment-focused experiences across the prospect lifecycle. You will lead campaigns, coordinate events, and partner with marketing, operations, and program teams to optimize engagement and enrollment outcomes.

The role emphasizes data-informed experimentation, cross-functional collaboration, and delivering a seamless candidate journey for a diverse portfolio of Executive Education

Qualifications

• Bachelor's degree or equivalent experience with 3 years in related work.
• Strong ability to prioritize and manage multiple tasks.
• Excellent written and verbal communication skills.

Responsibilities

• Implement and evaluate day-to-day activities; allocate resources to meet goals.
• Collect/analyze data, create reports, identify trends and recommendations.
• Analyze policies; develop procedures for programs.
• Serve as primary contact and SME; train others as needed.
• Coordinate outreach activities, communications, events.
• Assist budgeting processes and monitor expenditures.
• Supervise staff as needed.

Skills

Prioritization & multitasking

Organizational skills

Initiative and ownership

Communication (oral & written)

Judgment and decision-making

Teamwork and collaboration

Subject matter knowledge in marketing/

Education

Bachelor's degree

Job description

Stanford University’s Graduate School of Business seeks an Engagement Manager, Mid-Funnel Marketing, to drive enrollment-focused experiences across the prospect lifecycle. You will lead campaigns, coordinate events, and partner with marketing, operations, and program teams to optimize engagement and enrollment outcomes.

The role emphasizes data-informed experimentation, cross-functional collaboration, and delivering a seamless candidate journey for a diverse portfolio of Executive Education