Graduate Programs Marketing Strategist

The Chronicle Of Higher Education, Inc.; Fairfield (CT); On-site; USD 85,000 - 120,000; Full time

Job summary

Fairfield University is seeking a Product Marketing Manager for Graduate Programs to shape market-facing positioning for our graduate offerings. In collaboration with the Director of Online Programs and Graduate Marketing, you will translate academic programs into compelling narratives that support enrollment growth and reflect our mission.

You will analyze market insights, leverage SEO and AI-driven discovery to boost program visibility, and partner with graduate program leaders to align

Qualifications

• Translate market research and insights into clear positioning and value propositions.
• Leverage market data, search behavior, and performance indicators to inform strategy.
• Excellent written and verbal communication across academic, enrollment, and marketing stakeholders.
• Strong project planning and organizational skills for managing multiple initiatives.
• Solid understanding of the higher education landscape, especially graduate programs.

Responsibilities

• Develops and maintains clear positioning, value propositions, and messaging for graduate programs.
• Supports content strategy with Graduate Marketing to launch and refresh programs.
• Translates market and competitive insights into actionable positionings and messaging strategies.
• Collaborates with graduate program directors, Deans, and enrollment teams to align priorities with goals.
• Uses data to evaluate engagement and enrollment outcomes and inform recommendations.

Skills

Market research

Positioning & messaging

SEO

AI-driven discovery

Cross-functional collaboration

Content strategy

Project planning

Higher education knowledge

Communication

Education

Bachelor’s degree (Marketing/Communications/Business/Education)

Job description

Fairfield University is seeking a Product Marketing Manager for Graduate Programs to shape market-facing positioning for our graduate offerings. In collaboration with the Director of Online Programs and Graduate Marketing, you will translate academic programs into compelling narratives that support enrollment growth and reflect our mission.

You will analyze market insights, leverage SEO and AI-driven discovery to boost program visibility, and partner with graduate program leaders to align