Enrollment Content Creator - Graduate Marketing

High Point University; United States; On-site; USD 60,000 - 88,000; Full time

Job summary

High Point University seeks an Assistant Director for Graduate Communication and Marketing to promote graduate programs and engage in student recruitment. The role focuses on developing content, campaigns, and multi-channel communications across email, social media, web, and print.

The role emphasizes strong storytelling, proofreading, and collaboration with recruiters, faculty, and staff to advance graduate enrollment goals. It combines content creation with strategic marketing leadership.

Qualifications

• Bachelor's degree required.
• Minimum two years' experience in strategic communications, public relations, marketing or similar field preferred.
• Experience with a CRM (Slate preferred).
• Ability to create, write, edit, and proofread compelling content.

Responsibilities

• Develops and executes multi-channel marketing and communication strategies to support graduate enrollment.
• Creates, edits, and publishes written, graphic, photo, and video content.
• Partners with graduate recruiters to develop program campaigns and materials.
• Supervises and supports student workers involved in graduate marketing and communications.

Skills

Content creation

Editing & proofreading

Storytelling

Communication

Campaign planning

Team leadership

Education

Bachelor's degree

Tools

Slate CRM

Adobe Creative Suite

Canva

Microsoft Office

Job description

High Point University seeks an Assistant Director for Graduate Communication and Marketing to promote graduate programs and engage in student recruitment. The role focuses on developing content, campaigns, and multi-channel communications across email, social media, web, and print.

The role emphasizes strong storytelling, proofreading, and collaboration with recruiters, faculty, and staff to advance graduate enrollment goals. It combines content creation with strategic marketing leadership.