Graduate Recruitment Digital Marketing Specialist

University of Delaware; Newark (DE); On-site; USD 65,000 - 90,000; Full time

Job summary

The University of Delaware is seeking a Marketing Specialist within Graduate Recruitment Marketing in Newark, DE. You will develop communications and marketing collateral for prospective graduate students and coordinate deployment of marketing across channels.

Responsibilities include managing digital advertising campaigns (Google Ads, Meta, LinkedIn), optimizing funnels with CRM automation, and collaborating with campus partners to ensure brand-consistent content that drives inquiries and

Qualifications

• Bachelor’s degree with four years of digital marketing experience.
• Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.
• Experience with Slate CRM or similar marketing automation tools.
• Strong analytics and data-driven decision making.
• Ability to manage multiple campaigns under tight deadlines.

Responsibilities

• Develop digital content for campaigns with stakeholders.
• Manage paid search, display, and social campaigns to meet KPIs.
• Monitor CPA, CTR, conversions and adjust strategies.
• Create reports and derive insights to optimize channels.
• Coordinate SEO/geo strategies to improve organic visibility.
• Assist with CRM email flows and Slate content.
• Oversee social media presence across units.
• Lead projects from ideation to post-mortem.

Skills

Digital marketing

Campaign management

Analytics

SEO

CRM Email marketing

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Slate CRM

Google Analytics

Education

Bachelor’s degree

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Google Ads

Slate CRM

Google Analytics

Job description

The University of Delaware is seeking a Marketing Specialist within Graduate Recruitment Marketing in Newark, DE. You will develop communications and marketing collateral for prospective graduate students and coordinate deployment of marketing across channels.

Responsibilities include managing digital advertising campaigns (Google Ads, Meta, LinkedIn), optimizing funnels with CRM automation, and collaborating with campus partners to ensure brand-consistent content that drives inquiries and