Graduate Enrollment Strategy Director (Slate CRM)

Boston University; Boston (MA); On-site; USD 71,000 - 90,000; Full time

Job summary

Boston University’s College of Communication seeks an Associate Director of Graduate Enrollment and Recruitment to lead recruitment plans for master’s, PhD, and certificate programs, targeting diverse markets and optimizing conversion funnels across the prospect-to-enrollment journey.

The role oversees Slate CRM workflows, analytics, and collaboration with the marketing team to align messaging, campaigns, and events with enrollment goals.

Qualifications

• Bachelor’s degree; master’s preferred.
• 5+ years in recruitment or enrollment management in higher education.
• Proficiency with Slate CRM and data-driven enrollment strategies.

Responsibilities

• Develop and manage comprehensive recruitment and communication plans for Master’s, PhD, and certificate programs.
• Oversee Slate CRM workflows, analytics, and staff responsible for execution.
• Collaborate with marketing on campaigns, messaging, and events to meet enrollment goals.
• Ensure brand consistency across recruitment communications.
• Monitor recruitment trends and adjust strategies to achieve goals.

Skills

Recruitment strategy

Slate CRM

Data analysis

Cross-functional collaboration

Marketing collaboration

Education

Bachelor's degree; master's preferred

Tools

Slate CRM

Website CMS

Job description

Boston University’s College of Communication seeks an Associate Director of Graduate Enrollment and Recruitment to lead recruitment plans for master’s, PhD, and certificate programs, targeting diverse markets and optimizing conversion funnels across the prospect-to-enrollment journey.

The role oversees Slate CRM workflows, analytics, and collaboration with the marketing team to align messaging, campaigns, and events with enrollment goals.