Graduate Assistant - Public Relations and Marketing Assistant

VILLANOVA UNIVERSITY; Villanova (Delaware County); On-site; USD 20,000 - 30,000; Part time

Job summary

VILLANOVA UNIVERSITY is looking for a Graduate Assistant for Public Relations and Marketing. The role involves executing the season brochure, planning playbill initiatives, and building a marketing calendar for the Theatre Department.

Responsibilities include meeting with Communications, creating a photography schedule, and transferring archival materials. Additionally, the assistant will work on website updates and begin developing a new handbook.

Responsibilities

• Execute the season brochure in collaboration with MCM.
• Plan ad initiatives for playbill and create a biography form.
• Build PR/Marketing calendar for the Theatre Department.
• Meet with Communications to confirm recruiting events.
• Create a photography schedule for press shots.
• Transfer archival materials to Teams and Google.
• Collaborate on group sales initiatives with Box Office.
• Begin building a new handbook and rewrite GA job description.
• Update production website and academic website.

Job description

Graduate Assistant – Public Relations and Marketing Assistant

Position Summary: Graduate Assistant Summer Hire – this work is directly associated with the degree of study.

Responsibilities

• Season Brochure execution in collaboration with MCM (Production)
  1. Research for imagery and narrative descriptive content
  2. Generating logos and narrative material for subscription flyer
• Playbill planning (Production)
  1. Playbill ad initiatives and coordination – on and off campus
  2. Create new biography form on Google Forms (with social media handle submission, tagging info, photography information and posting guidelines)
  3. Community agreement, land acknowledgment, donation page, and program advertisement filed in Teams for easy playbill compilation
• Build 2026-2027 PR/Marketing calendar for Theatre Department (Academic)
  1. Social Media – Prepare social media plan for incoming students training and orientation in August
  2. Newsletter – Reinvigorate/reinvent the Department Newsletter
• Meet with Communications in Grad CLAS (Academic) – Confirm 26-27 recruiting events and advertisements; Discuss photography, trailers and social media strategies
• Create photography schedule for press shots (Production)
  1. Build press shoot calendar (promotional and archival)
  2. Develop concepts for each show
  3. Solidify posting guidelines with the department
• Transfer archival material (photos, videos, marketing materials) from desktop to Teams and Google (Departmental)
• Collaborate with Mullen Box Office and Front of House Management (Production)
  1. Group sales initiatives and advertisement
  2. Ticketing procedure for comps
  3. Get comp ticket policy in writing (designers and staff, Grad Students, Minors and work study, Directors, Mullen Staff, Faculty especially adjunct)
• Begin building a new handbook (Departmental) – Rewrite GA job description
• Production Website Updates (.org page)
  1. Archived productions
  2. Faculty and staff bios and info
  3. Hours up for the Mullen center
  4. Updating box office staff on website
  5. Create visible separate production pages including special events dates
• Academic Website Updates (.edu page – this will begin after the 7/31 when the CLAS “freeze” is lifted)
  1. Faculty info and bios
  2. PTRS updates
  3. Department news
  4. Update GAship descriptions

Requirements

Insert requirements here…