Graduate Admissions Marketing Lead

Lipscomb University; Nashville (TN); On-site; USD 70,000 - 95,000; Full time

Job summary

Lipscomb University in Nashville, TN is seeking a Marketing and Communications Manager for Graduate Admissions to develop and execute data-informed multi-channel communications across all graduate programs, reporting to the Executive Director for Graduate Enrollment.

You will oversee email and SMS campaigns, align with Brand Guidelines, and collaborate with program directors, staff, and University Marketing to convert prospects into applicants.

Qualifications

• Bachelor’s degree required.
• 3–5 years of related marketing communications experience.
• Experience administering communications flows in an admissions CRM (preferred).
• Excellent copywriting, editing and proofreading skills.
• Ability to manage competing priorities independently while collaborating with stakeholders.
• Demonstrated commitment to Lipscomb University’s Christian mission, values, and community standards.

Responsibilities

• Develop and execute strategic, multi-channel communication plans to drive graduate enrollment across programs.
• Lead Slate CRM communications, including Deliver, dynamic content, snippets, forms, liquid markup, and automation.
• Design analytics dashboards and reports to measure enrollment marketing performance against goals.
• Collaborate with graduate program faculty, staff, and University Marketing on content and campaigns.
• Create SOPs and training assets; conduct training for admissions staff on tools and best practices.
• Support high-priority enrollment initiatives and department workflows as needed.

Skills

Copywriting

Editing

Campaign management

Data-driven marketing

Project coordination

Stakeholder collaboration

Education

Bachelor's degree

Tools

Slate CRM

Slate Deliver

Job description

Lipscomb University in Nashville, TN is seeking a Marketing and Communications Manager for Graduate Admissions to develop and execute data-informed multi-channel communications across all graduate programs, reporting to the Executive Director for Graduate Enrollment.

You will oversee email and SMS campaigns, align with Brand Guidelines, and collaborate with program directors, staff, and University Marketing to convert prospects into applicants.