Governor's Digital Strategy Lead

Commonwealth of VA Careers; Richmond (VA); On-site; USD 85,000 - 95,000; Full time

Job summary

The Office of Governor Abigail Spanberger is seeking a Deputy Digital Director to join the communications team in Richmond, Virginia. You will help build and sustain the Governor’s online presence and work closely with the Digital Director on strategy and content.

You will translate complex policy issues for broad audiences, lead content creation and posting across platforms, and track digital analytics to amplify the Governor’s message. This is a full‑time, at‑will position based in Richmond.

Qualifications

• 3+ years drafting content for a public official/brand.
• Ability to translate complex policy issues for broad audiences.
• Experience moderating and improving content produced by others in a government communications setting.
• Strong understanding of online ecosystems and audience engagement.

Responsibilities

• Help develop and execute an integrated digital strategy, including social media, content creation, and website management.
• Develop and execute high-potential concepts for videos to be shared on the Governor’s social platforms.
• Translate complex policy issues into content for wide audiences across channels.
• Lead on drafting and posting social media content across platforms.
• Identify new online engagement opportunities and track digital trends to amplify the Governor’s message.
• Capture video, audio, and photo content as needed for digital assets.
• Track analytics and data to inform strategy and reporting.
• Perform all other duties as assigned.

Skills

Content creation

Social media management

Video/storytelling

Editorial judgment

Adobe Creative Suite

Analytics

Team collaboration

Tools

Adobe Creative Suite

Job description

The Office of Governor Abigail Spanberger is seeking a Deputy Digital Director to join the communications team in Richmond, Virginia. You will help build and sustain the Governor’s online presence and work closely with the Digital Director on strategy and content.

You will translate complex policy issues for broad audiences, lead content creation and posting across platforms, and track digital analytics to amplify the Governor’s message. This is a full‑time, at‑will position based in Richmond.