Digital Engagement & Campaign Strategist

Virginia Education Association Inc; Richmond (VA); On-site; USD 87,000 - 116,000; Full time

Benefits offered by this job

Health Insurance

Dental & Vision

HRA

401k Match

Job summary

Virginia Education Association Inc in Richmond, Virginia, seeks a Digital Media Specialist to develop, implement, and evaluate digital communications that engage members, educators, and the public in line with VEA’s mission and campaigns.

You will lead website development, social media, multimedia content, and targeted messaging, collaborating with staff, affiliates, and stakeholders to advance organizing and advocacy efforts while promoting inclusive, accessible digital communications.

Qualifications

• Bachelor’s degree in communications, digital media, marketing, journalism, public relations, or related field, or equivalent experience.
• At least three years of experience developing, managing, and evaluating websites, social media, digital campaigns, and related tools.
• Commitment to racial and social justice and inclusion in digital communications.
• Ability to develop and execute digital strategies that support engagement, advocacy, organizing, or organizational goals.
• Excellent written and verbal communication; proficient with MS Office, Adobe CC, CMS, and analytics.

Responsibilities

• Develop, manage, and evaluate digital media strategies to increase engagement among members, affiliates, and the public.
• Design, deploy, and assess digital tools supporting organizing, recruitment, and mobilization campaigns.
• Lead website development, maintenance, accessibility, SEO, and analytics.
• Create multimedia content (video, graphics, digital storytelling) for digital channels.
• Train staff and partners on digital tools and best practices to support campaigns.
• Monitor performance and provide recommendations to improve participation and outcomes.

Skills

Digital strategy

Content development

Analytics

Communication

Project management

Collaboration

Equity & inclusion

Email marketing

Social media management

Public affairs

Education

Bachelor’s degree in communications or related field

Tools

Adobe Creative Cloud

Google Analytics

Salesforce Marketing Cloud

Action Network

CMS (website management)

Job description

Virginia Education Association Inc in Richmond, Virginia, seeks a Digital Media Specialist to develop, implement, and evaluate digital communications that engage members, educators, and the public in line with VEA’s mission and campaigns.

You will lead website development, social media, multimedia content, and targeted messaging, collaborating with staff, affiliates, and stakeholders to advance organizing and advocacy efforts while promoting inclusive, accessible digital communications.