Digital Strategy Lead

States United; United States; Remote; USD 145,000 - 155,000; Full time

Benefits offered by this job

100% employer-paid health, vision, and

dental plans

Matching retirement plans

Remote-friendly within the United S t2

Job summary

States United Democracy Center is seeking a Deputy Director of Digital to lead the Digital Team within the Communications Department. The role focuses on advancing the organization’s digital strategy, shaping the brand across social media, web, and email, and guiding a team of digital specialists.

The ideal candidate will be a data-driven strategist and strong manager who can translate complex issues into engaging content for diverse audiences, while aligning digital efforts with organizational

Qualifications

• Bachelor's degree in communications, journalism, public affairs, or a similar field.
• Ten (10) or more years working in digital communications; with at least four (4) years of experience managing and mentoring digital staff, as well as consultants and vendors.
• Demonstrated experience leading integrated digital communications strategies across social media, web, and email, with an emphasis on directing paid digital campaigns and developing multimedia content.

Responsibilities

• Perform all duties in accordance with States United’s values of integrity, inclusion, collaboration, innovation, and excellence.
• Lead the organization's digital strategy and oversee the development of digital content—including written content, graphics, and audio/video for social media, web, and email.
• Manage digital team staff, providing guidance, mentorship, and project management support.
• Collaborate closely with program staff, communications colleagues, and external partners to develop and execute digital communications plans in support of reports, research, events, announcements, rapid response needs, and other key initiatives.
• Manage the organization's digital brand and visual identity by establishing and maintaining creative standards, reviewing digital content and campaign assets, and ensuring a consistent, accessible, and audience-centered experience across all digital channels.
• Oversee paid digital campaigns that advance organizational priorities and engage key audiences.
• Analyze performance across digital channels and synthesize audience insights, engagement metrics, and campaign results to inform content strategy, channel investments, and future communications decisions.
• Support budget management, vendor oversight, and strategic planning across the digital team’s outputs.
• Establish and advance digital communications best practices, including audience listening, experimentation, performance reporting, and channel optimization.
• Stay informed on emerging digital trends, platform changes, audience behaviors, and innovative communications approaches.

Skills

Digital leadership

Content strategy

Team management

Writing & editing

Analytics & measurement

Project management

Cross-functional collaboration

Education

Bachelor's degree in communications

Tools

WordPress

Asana

Job description

States United Democracy Center is seeking a Deputy Director of Digital to lead the Digital Team within the Communications Department. The role focuses on advancing the organization’s digital strategy, shaping the brand across social media, web, and email, and guiding a team of digital specialists.

The ideal candidate will be a data-driven strategist and strong manager who can translate complex issues into engaging content for diverse audiences, while aligning digital efforts with organizational