Marketing Coordinator

East Usa; Atlanta (GA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

401(k)

401(k) Matching

Dental Insurance

Disability Insurance

Job summary

East Usa in Atlanta is seeking a Marketing Coordinator to manage and optimize marketing campaigns across various platforms. The ideal candidate will have a Bachelor's degree and at least 1 year of experience in performance-based search marketing.

This role involves collaborating with cross-functional teams and leveraging Google Ads, Google Analytics, and other SEM tools to ensure effective campaign performance. Benefits include 401(k) matching and dental insurance.

Qualifications

• Bachelor’s degree required in a relevant field.
• 1+ years of experience managing SEM campaigns.
• Excellent communication skills.

Responsibilities

• Manage daily account tasks for Google Ads.
• Analyze campaign performance and detect trends.
• Optimize campaigns for growth and ROI.

Skills

Performance-Based Search Engine Marketing

Google Ads

Analytical Skills

Communication Skills

Education

Bachelor’s degree in Business, Math, Economics, or related field

Tools

Google Ads

Google Analytics

Adwords

Google Tag Manager

Job description

Creating campaigns that reach the audiences you care about. We identify and fetch all potential costumers, and translate them in direct and measurable sales for our clients.

Our specialized and certified team turns your business challenges into a strategic marketing plan, focused on increasing sales.

Job Description

As a Marketing Coordinator, you will be involved in the entire marketing strategy from planning to implementation, while also working with a cross‑functional team from operations, legal, and PR departments, among others, to help shape the voice and image of our brand.

Responsibilities

• Manage, review, and perform daily account tasks associated with Google Ads.
• Maintain and evaluate keyword bids, budgets, and other important metrics.
• Review Google Ads accounts, as well as provide and present the ads strategy to potential clients.
• Develop and maintain all types of campaigns, including YouTube, shopping, remarketing, and more.
• Manage and optimize the paid search campaigns to deliver against our massive growth and ROI goals.
• Experiment rapidly, employing a test‑and‑learn framework and rigorous statistical analysis.
• Analyze campaign performance to detect trends and new growth opportunities.
• Monitor performance frequently to be able to react to changes quickly and decisively.
• Team up with cross‑functional teams including Analytics, SEO, and Product to optimize campaign performance.
• Continuously work on enhancing the accounts quality score through ad copy, keyword optimization, and landing pages.
• Keep up‑to‑date with the latest PPC industry trends.
• Provide insight and work closely with the other team members to meet business needs.

Qualifications

• Bachelor’s degree required, preferably in Business, Math, Economics, Statistics, or a similar quantitative concentration.
• 1+ years of hands‑on experience managing performance‑based search engine marketing campaigns or related areas of marketing; experience with SEM tools, including Adwords, Google Analytics, and keyword management software.
• Excellent oral and written communication skills, with the ability to tailor communication style based on the audience.
• Ability to thrive in a high‑growth, business‑oriented, and ambiguous environment.
• Doubleclick / Search 360 experience is beneficial.
• Deep understanding of bid / budget management.
• In‑depth knowledge of Google Ads, Google Tag Manager, Google Analytics, and Google Ads editor.
• Experience: 1+ years’ experience in Paid Search Marketing.

Additional Information

• 401(k)
• 401(k) Matching
• Dental Insurance
• Disability Insurance