Google Ads & Local Services Ads (LSA) Specialist

Valeria Aguerri; United States; Remoto; USD 22.000 - 56.000; Tempo pieno

Descrizione del lavoro

Valeria Aguerri is seeking a hands-on Google Ads & Local Services Ads (LSA) Specialist to build, launch, and optimize campaigns for home service clients in the United States.

The role focuses on setting up LSA accounts, navigating Google verification, and maintaining steady lead flow. You will work closely with our internal team to improve CPL, CAC, and overall campaign performance.

Competenze

• Extensive hands-on experience with Google Local Services Ads is required.
• Proven ability to set up LSA accounts, verify and navigate screening.
• Experience managing Google Ads campaigns for home service clients is preferred.
• Strong knowledge of Google Search campaigns, bidding, keywords, and negatives.
• Experience liaising with Google Support to resolve issues.
• Understanding of conversion tracking, GA4, and GTM.

Mansioni

• Set up, launch, and optimize Google LSA accounts from start to finish.
• Troubleshoot verification delays, suspensions, and performance issues with Google Support until resolved.
• Create, manage, and optimize Google Search, Performance Max, and Display campaigns.
• Conduct keyword research, build campaign structures, and write conversion-focused ad copy.
• Manage client budgets of $2,000–$5,000 per month and prevent wasted spend.
• Review recorded calls to assess lead quality and submit LSA disputes when eligible.
• Track CPL, qualified lead volume, and CAC, and prepare performance reports.
• Collaborate with Head of Google Division and internal account management team.

Conoscenze

LSA expertise

Google Ads

Analytics GA4

Looker Studio

Strumenti

Google Ads Editor

Performance Max

Display/Remarketing

Looker Studio

Descrizione del lavoro

Google Ads & Local Services Ads (LSA) Specialist

The company is a results-driven digital marketing agency based in Omaha, Nebraska, that helps home service businesses generate more leads, attract qualified customers, and grow their revenue. It works with roofing companies, HVAC contractors, plumbers, remodelers, and other home service businesses to maximize their visibility on Google and turn it into measurable business opportunities. Its approach focuses on qualified leads, efficient ad spend, and customer acquisition.

About the Role

We’re looking for a hands‑on Google Ads & Local Services Ads (LSA) Specialist to build, launch, and optimize campaigns for multiple home service clients. A major part of the role is setting up LSA accounts, getting them through Google’s verification and screening, solving account issues with Google Support, and keeping lead flow consistent. This is an execution‑focused, internal‑facing role for someone who gets into the accounts and does the work, not someone who oversees others managing campaigns.

Responsabilities

• Set up, launch, and optimize Google LSA accounts from start to finish
  
• Troubleshoot verification delays, suspensions, and performance issues, and work with Google Support until they are resolved
  
• Create, manage, and optimize Google Search, Performance Max, and Display campaigns
  
• Conduct keyword research, build campaign structures, and write conversion‑focused ad copy
  
• Manage client budgets of $2,000–$5,000 per month and prevent wasted spend
  
• Listen to recorded lead calls, classify lead quality, and submit LSA disputes when eligible
  
• Track and optimize CPL, qualified lead volume, and CAC
  
• Prepare weekly internal updates, monthly performance reports, and Looker Studio dashboards
  
• Work closely with the Head of Google Division and the internal account management team
  

Requirements

• Extensive hands‑on experience with Google Local Services Ads (mandatory)
  
• Proven experience setting up LSA accounts and navigating Google’s verification and screening (licensing, insurance, background checks)
  
• Experience managing Google Ads campaigns for home service businesses (roofing, HVAC, plumbing, remodeling, electrical, or similar)
  
• Strong knowledge of Google Search campaigns, bidding strategies, keywords, and negative keywords
  
• Experience working directly with Google Support to resolve account issues
  
• Experience reviewing recorded calls and evaluating lead quality
  
• Solid understanding of conversion tracking, GA4, and Google Tag Manager
  
• Strong analytical skills (CPL, qualified lead volume, CAC)
  
• Ability to manage multiple accounts independently with strong attention to detail
  
• Nice to have: Google Ads Editor, Performance Max, Display/remarketing, GoHighLevel, Looker Studio, call tracking