Go-to-Market Marketing Specialist

Cherry Bekaert; Raleigh (NC); Hybrid; USD 48,000 - 75,000; Full time

Job summary

A leading accounting and consulting firm is seeking a Go-to-Market Marketing Specialist to support regional and industry initiatives. The role involves executing marketing strategies, coordinating events, and fostering collaboration across teams. Flexible work arrangements are available.

Benefits

Health Coverage

Retirement Plans

Paid Leave

Flexible Work Arrangements

Qualifications

• Strong collaboration skills and professionalism.
• Ability to manage multiple campaigns and relationships.

Responsibilities

• Develop multi-channel marketing activities to support strategic goals.
• Coordinate event sponsorships, conferences, webinars, and podcasts.

Skills

Collaboration

Communication

Attention to Detail

Adaptability

Tools

Microsoft Office Suite

Job description

Join to apply for the Go-to-Market Marketing Specialist role at Cherry Bekaert

Ranked among the largest accounting and consulting firms in the country and consistently recognized as a Great Place to Work, Cherry Bekaert delivers innovative advisory, assurance, and tax services to our clients. We foster a collaborative environment focused on career growth and professional development. Our Go-to-Market team is seeking a Marketing Specialist with relevant experience. The role offers flexibility to work onsite/hybrid from any office location or remotely within the United States.

As a member of Cherry Bekaert’s Go-to-Market (GTM) team, the GTM Marketing Specialist will support regional and industry initiatives, working closely with various marketing and business teams to execute marketing strategies that promote growth, client retention, and engagement. The role involves coordinating local and industry-specific events.

Regional Support:

Support the development of Cherry Bekaert’s regional brand, assist in planning industry-agnostic events, manage budgets, and promote local marketing initiatives.

Industry Support:

Focus on the Industrial Manufacturing/Consumer Goods and Technology/Life Sciences industries by creating content, supporting email marketing, coordinating events, and tracking ROI.

Responsibilities include:

• Develop multi-channel marketing activities to support strategic goals
• Research industry trends and competitors for content ideas
• Create marketing collateral and assets
• Coordinate event sponsorships, conferences, webinars, and podcasts
• Build stakeholder relationships and collaborate with internal teams
• Support additional marketing projects as needed

Qualifications:

• Strong collaboration skills and professionalism
• Ability to manage multiple campaigns and relationships
• Attention to detail and ability to prioritize
• Excellent communication skills
• Capacity to learn and adapt
• Experience with marketing tools and technologies
• Proficiency in Microsoft Office Suite
• Ability to work independently in a virtual environment

What we offer:

• Inclusive values fostering trust and respect
• Opportunities for innovation and engagement
• Career development support
• Competitive salary and benefits, including bonuses, health coverage, retirement plans, and paid leave
• Flexible work arrangements
• Learning and networking opportunities

The salary range is $48,450 to $75,000, influenced by experience, education, skills, and location. We are committed to equal employment opportunity and require candidates to demonstrate eligibility to work in the U.S. without sponsorship.