Go-to-Market Marketing Specialist

Cherry Bekaert; Indianapolis (IN); Hybrid; USD 48,000 - 75,000; Full time

Job summary

A leading accounting and consulting firm seeks a Go-to-Market Marketing Specialist to support regional and industry marketing initiatives. The role involves collaborating with various teams to drive growth and client engagement, offering flexibility in work location.

Benefits

Professional development support

Competitive salary and benefits

Health coverage

Retirement plans

Paid leave

Flexibility to balance work and life

Qualifications

• Ability to manage multiple campaigns and priorities.
• Proficiency with marketing technologies and tools.

Responsibilities

• Support regional and industry marketing initiatives.
• Assist in developing multi-channel marketing activities.
• Create marketing collateral and assets.

Skills

Collaboration

Communication

Adaptability

Attention to Detail

Tools

Marketing Technologies

Excel

PowerPoint

Word

Job description

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Ranked among the largest accounting and consulting firms in the country and recognized as a Great Place to Work, Cherry Bekaert offers innovative advisory, assurance, and tax services. We foster a collaborative environment focused on career growth and professional development. Our Go-to-Market team seeks a Marketing Specialist with relevant experience. This role offers onsite/hybrid or remote work within the United States.

As part of Cherry Bekaert’s Go-to-Market (GTM) team, the GTM Marketing Specialist will support regional and industry marketing initiatives, working closely with various marketing teams and stakeholders to drive growth, client retention, and engagement. Responsibilities include supporting local and industry-specific events and campaigns.

Regional Support:

• Develop and enhance brand presence in key regions based on marketing strategies
• Assist in planning and coordinating industry-agnostic events and sponsorships
• Manage budgets and promote internal awareness of marketing initiatives

Industry Support:

• Support industries such as Industrial Manufacturing, Consumer Goods, Technology, and Life Sciences
• Create content (articles, videos, webinars, etc.), manage email marketing, coordinate events, and track ROI

Key Responsibilities:

• Assist in developing multi-channel marketing activities
• Research industry trends and competitors
• Create marketing collateral and assets
• Coordinate sponsorships, conferences, webinars, and podcasts
• Build stakeholder relationships and collaborate with teams
• Support additional marketing projects as needed

Qualifications:

• Strong collaboration and communication skills
• Ability to manage multiple campaigns and priorities
• Attention to detail and adaptability in a fast-paced environment
• Proficiency with marketing technologies and tools
• Strong PC skills (Excel, PowerPoint, Word)
• Ability to work independently in a virtual environment

What We Offer:

• Inclusive culture with shared values
• Opportunities for innovation and growth
• Professional development support
• Competitive salary and benefits, including bonus, health coverage, retirement plans, and paid leave
• Flexibility to balance work and life

The salary range for this position is $48,450 to $75,000, determined by experience, education, skills, and location. Cherry Bekaert is an equal opportunity employer and does not sponsor work visas.