Go-To-Market Marketing Leader: Product Launch

Concentric Corporation; Lafayette (IN); On-site; USD 80,000 - 120,000; Full time

Job summary

Concentric Corporation is seeking an experienced Commercial Marketing Manager in Lafayette, IN to lead product commercialization, go-to-market strategy, and marketing initiatives across the business. You will collaborate with Product Management, Sales, Engineering, and Marketing to bring products to market and strengthen sales enablement.

The ideal candidate is proactive, highly organized, and capable of owning strategy from planning through execution in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7-9 years of experience in product marketing, commercial marketing, marketing management, or related discipline.
• Demonstrated experience launching and commercializing new products.
• Strong understanding of go-to-market strategy, product positioning, and portfolio management.
• Experience partnering across Product Management, Sales, Engineering, Marketing, and other business functions.
• Strong project management and organizational skills with ability to manage multiple initiatives.
• Strong analytical skills with experience using data to measure performance and guide decision-making.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to balance strategic planning with hands-on execution.

Responsibilities

• Lead commercialization strategies for new products, product enhancements, acquisitions, and strategic business initiatives.
• Develop and execute go-to-market plans in partnership with Product Management, Sales, Engineering, and Marketing.
• Lead product launch planning and coordinate cross-functional execution from strategy through market introduction.
• Support product positioning, portfolio planning, lifecycle strategies, and overall market development.
• Align Sales, Product Management, Marketing, and Digital teams around a consistent customer experience.
• Identify sales enablement needs and develop strategies, tools, and resources that help commercial teams win business.
• Support development of product literature, presentations, competitive comparisons, training materials, and customer-facing content.
• Partner with marketing leadership to prioritize initiatives based on business objectives and growth opportunities.
• Manage cross-functional marketing initiatives, including timelines, budgets, deliverables, and performance.
• Monitor industry trends, customer needs, competitive activity, and emerging market opportunities.
• Conduct competitive and market analysis to strengthen product positioning and strategic decision-making.
• Analyze customer feedback, market research, and sales data to identify opportunities for growth and portfolio optimization.
• Measure product launch and marketing performance through KPIs, ROI, and other data-driven metrics.
• Develop reporting and dashboards that provide leadership with visibility into commercial and marketing performance.
• Identify opportunities to improve marketing effectiveness, internal processes, and overall customer engagement.

Skills

Product marketing

Go-to-market

Cross-functional leadership

Marketing analytics

Project management

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Concentric Corporation is seeking an experienced Commercial Marketing Manager in Lafayette, IN to lead product commercialization, go-to-market strategy, and marketing initiatives across the business. You will collaborate with Product Management, Sales, Engineering, and Marketing to bring products to market and strengthen sales enablement.

The ideal candidate is proactive, highly organized, and capable of owning strategy from planning through execution in a fast-paced environment.