Go-To-Market Marketing Lead — Product Launch & Strategy

Shur-Co; Rapid City (SD); On-site; USD 90,000 - 120,000; Full time

Job summary

Shurco is seeking a Commercial Marketing Manager to lead commercialization and marketing planning across the business. This role partners closely with Product Management, Sales, Engineering, and Marketing to develop go‑to‑market strategies, support product launches, and ensure marketing initiatives align with business priorities.

This is a strategic, hands‑on role that blends planning with execution. The ideal candidate is proactive, thrives in a fast‑paced environment, takes ownership, and

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field.
• 7-9 years of experience in product marketing, commercial marketing, marketing management, or related discipline.
• Demonstrated success leading product launches and bringing new products to market.
• Strong understanding of product portfolio management, positioning, and go-to-market strategy.
• Proven ability to build trusted partnerships with Product Management, Sales, Engineering, and other business stakeholders.
• Strong project management, organizational, and communication skills.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Responsibilities

• Lead commercialization strategies for new products, product enhancements, acquisitions, and strategic business initiatives.
• Develop and execute go-to-market plans in partnership withProduct Management, Sales, Engineering, and Marketing.
• Support product positioning, portfolio planning, and lifecycle strategies.
• Coordinate product launch planning and cross-functional execution.
• Align Product Management, Sales, Marketing, and Digital teams to deliver a consistent customer experience.
• Identify sales enablement needs and partner with Marketing to deliver tools and resources that support commercial success.
• Monitor marketing campaign effectiveness and product launch performance using data-driven metrics.

Education

Bachelor’s degree in marketing, business, communications, or a related field

Job description

Shurco is seeking a Commercial Marketing Manager to lead commercialization and marketing planning across the business. This role partners closely with Product Management, Sales, Engineering, and Marketing to develop go‑to‑market strategies, support product launches, and ensure marketing initiatives align with business priorities.

This is a strategic, hands‑on role that blends planning with execution. The ideal candidate is proactive, thrives in a fast‑paced environment, takes ownership, and