Enterprise Marketing Leader - Strategy, Campaigns & Launches

Corning Incorporated; Charlotte (NC); On-site; USD 99,000 - 137,000; Full time

Job summary

Corning Incorporated is seeking an experienced marketing leader to shape how Enterprise Applications are brought to market, including LAN, Security, Industrial, and Federal segments. You will set the marketing strategy and lead campaigns and product launches that drive pipeline and revenue growth, collaborating with Sales and Market Development and traveling up to 30% domestically.

You will develop integrated marketing plans, oversee value propositions and buyer personas, and ensure consistent

Qualifications

• 7+ years of progressive experience in marketing, product marketing, market development, commercialization, or related business functions.
• Experience developing strategic marketing plans and executing integrated campaigns.
• Experience translating technical and market insights into marketing strategies within a matrixed organization.
• Experience using performance analytics to evaluate and refine marketing campaigns.

Responsibilities

• Develop and own integrated marketing plans, including value propositions, positioning, messaging, and buyer personas, aligned to business and revenue goals.
• Lead multi-channel and account-based campaigns that build demand, and partner with Sales and Market Development to convert leads into qualified opportunities.
• Support product launches with Product Line Management and Market Development, creating launch materials and sales enablement content for consistent execution across regions.
• Serve as the marketing subject matter expert, building market intelligence from customer engagement and competitive analysis and representing Corning at trade shows, conferences, and customer meetings.
• Define and track KPIs, use performance analytics to refine campaigns and reallocate investment, and present results to leadership.

Skills

Marketing strategy

Integrated campaigns

Performance analytics

Cross-functional collaboration

B2B technology markets

Education

Bachelor's degree in Marketing/Business/Engineering

MBA or advanced business degree

Job description

Corning Incorporated is seeking an experienced marketing leader to shape how Enterprise Applications are brought to market, including LAN, Security, Industrial, and Federal segments. You will set the marketing strategy and lead campaigns and product launches that drive pipeline and revenue growth, collaborating with Sales and Market Development and traveling up to 30% domestically.

You will develop integrated marketing plans, oversee value propositions and buyer personas, and ensure consistent