Go to Market (GTM)

Glasslake (Formerly Luzid); San Francisco (CA); On-site; USD 100,000 - 165,000; Full time

Job summary

Glasslake, based in San Francisco, is seeking a full-time on-site GTM professional to drive SAP-focused AI platform launches. You will define segments, positioning, and messaging to customers, partners, and sales teams, and you will work closely with product, marketing, and revenue teams.

Day-to-day work includes market and competitive analysis, campaign coordination, and measuring GTM performance. You will gather feedback from customers and partners to refine value propositions and support

Qualifications

• Strong market analysis and market research skills to derive GTM recommendations.
• Analytical skills for evaluating GTM performance and trends.
• Excellent written and verbal communication for technical and non-technical stakeholders.
• Customer service orientation to understand needs and improve experience.
• Experience in Go to Market strategy, product marketing, or business development in B2B SaaS or enterprise software; exposure to AI or SAP is a plus.
• Ability to collaborate across functions and drive alignment in fast-moving environments.
• Bachelor’s degree in business, marketing, technology, or equivalent practical experience.

Responsibilities

• Develop and execute GTM strategies for Glasslake’s SAP-focused AI platform.
• Define target segments, positioning, and messaging aligned with customer needs.
• Conduct market and competitive analyses to inform launches.
• Collaborate with product, sales, and marketing to create launch plans.
• Enable revenue teams with compelling content and tools.
• Coordinate campaigns, measure GTM performance, and iterate strategies based on data.

Skills

Market analysis

Market research

Analytical skills

Communication

Customer focus

Go-to-Market strategy

Product marketing

Business development

Cross-functional collaboration

Entrepreneurial mindset

Education

Bachelor's degree in business/marketing/technology

Job description

Company Description Glasslake (formerly Luzid) is a global enterprise AI business that helps enterprises and system integrators accelerate SAP transformation with agentic AI. The platform connects knowledge across systems, documents, and teams, enabling people to understand complex SAP environments and apply their expertise more effectively. Glasslake supports key transformation activities such as requirements analysis, impact assessment, documentation, and testing to reduce manual effort and improve decision-making. The company brings together AI builders, SAP specialists, and advisors with deep enterprise experience, combining innovation with practical understanding of large-scale systems and processes. Its evolution from startup to global business reflects a commitment to clarity, transparency, and strong partnerships across the enterprise ecosystem.

Role Description The Go to Market (GTM) role at Glasslake is a full-time, on-site position based in San Francisco, CA. This role is responsible for developing and executing GTM strategies for Glasslake’s SAP-focused AI platform, including defining target segments, positioning, and messaging aligned with customer needs. Day-to-day work includes conducting market and competitive analysis, collaborating with product, sales, and marketing teams to create launch plans, and enabling revenue teams with compelling content and tools. The role involves coordinating campaigns, measuring GTM performance, and iterating strategies based on data-driven insights. The GTM team member will also engage with customers and partners to gather feedback, refine value propositions, and support field activities such as events, demos, and presentations.

Qualifications

• Strong market analysis and market research skills, with the ability to synthesize complex data into clear insights and GTM recommendations.
• Demonstrated analytical skills for evaluating GTM performance, identifying trends, and supporting data-informed decisions.
• Excellent communication skills, including clear written and verbal communication tailored to technical and non-technical stakeholders.
• Customer service orientation, with experience engaging customers or partners to understand needs and improve the overall experience.
• Experience in Go to Market strategy, product marketing, or business development in B2B SaaS or enterprise software; exposure to AI or SAP ecosystems is a strong plus.
• Ability to collaborate across functions (product, sales, marketing, and customer success) and build alignment in a fast-moving environment.
• Comfort working in an entrepreneurial setting, with a proactive approach to problem-solving and ownership of outcomes.
• Bachelor’s degree in business, marketing, technology, or a related field, or equivalent practical experience.