Go-to-Market Associate: Build the Outbound Engine

CraftFlow, Inc.; New York (NY); On-site; USD 60,000 - 100,000; Full time

Job summary

CraftFlow, Inc. is seeking a Go to Market Associate in New York City to drive outbound prospecting and build our outbound engine from the ground up. You will engage home improvement operators, run personalized outreach, and help shape GTM experiments while working directly with founders and the sales team.

You’ll be deeply involved in building pipeline, learning the full sales cycle, and growing into a future Account Executive role, all while being onsite in NYC five days a week.

Qualifications

• Experience with outbound prospecting and building campaigns.
• Ability to manage high-volume outreach with consistent messaging.
• Strong written communication and personalization skills.

Responsibilities

• Drive outbound, identify and engage high-potential operators in home improvement.
• Run structured outreach campaigns to generate demos and pipeline.
• Maintain quality and consistency across a high-volume outreach process.
• Collaborate with founders, sales, and marketing to refine targeting and messaging.
• Help build the outbound playbook as the team scales.

Skills

Outbound prospecting

Campaign management

High-volume outreach

Personalization

Resilience

Coachability

Full sales cycle curiosity

Job description

CraftFlow, Inc. is seeking a Go to Market Associate in New York City to drive outbound prospecting and build our outbound engine from the ground up. You will engage home improvement operators, run personalized outreach, and help shape GTM experiments while working directly with founders and the sales team.

You’ll be deeply involved in building pipeline, learning the full sales cycle, and growing into a future Account Executive role, all while being onsite in NYC five days a week.