Go to Market Associate

CraftFlow, Inc.; New York (NY); On-site; USD 60,000 - 100,000; Full time

Job summary

CraftFlow, Inc. is seeking a Go to Market Associate in New York City to drive outbound prospecting and build our outbound engine from the ground up. You will engage home improvement operators, run personalized outreach, and help shape GTM experiments while working directly with founders and the sales team.

You’ll be deeply involved in building pipeline, learning the full sales cycle, and growing into a future Account Executive role, all while being onsite in NYC five days a week.

Qualifications

• Experience with outbound prospecting and building campaigns.
• Ability to manage high-volume outreach with consistent messaging.
• Strong written communication and personalization skills.

Responsibilities

• Drive outbound, identify and engage high-potential operators in home improvement.
• Run structured outreach campaigns to generate demos and pipeline.
• Maintain quality and consistency across a high-volume outreach process.
• Collaborate with founders, sales, and marketing to refine targeting and messaging.
• Help build the outbound playbook as the team scales.

Skills

Outbound prospecting

Campaign management

High-volume outreach

Personalization

Resilience

Coachability

Full sales cycle curiosity

Job description

Craft is the AI Sales & CX Platform for the trillion-dollar home improvement industry. Our AI analyzes every customer interaction across the customer journey and uses that rich context to create differentiated agents that book new appointments, sell new opportunities, and expand existing customer bases.

We've signed some of the largest enterprises and PE consolidators in the space without a dedicated GTM team. Without external funding. Profitably. As a Go to Market Associate, you're on the front lines of our growth: driving outbound, booking high-quality demos, and shaping how the market first experiences Craft.

This isn't a traditional SDR seat. It's the proving ground for becoming an Account Executive at a company that's scaling fast. You won't inherit a script and a quota. You'll help build the outbound engine from the ground up, work directly with our founders and sales team, and earn your way into closing deals and owning revenue as we grow.

What You'll Do

• Drive outbound: identify and engage high-potential home improvement operators (roofing, windows and doors, siding, bath, kitchen, flooring, and more)
• Run personalized, structured outreach campaigns that generate qualified demos and pipeline
• Manage high-volume outreach with precision: quality, follow-up, and message consistency
• Partner with founders, sales, and marketing to refine targeting, messaging, and GTM experiments
• Help build the outbound playbook as the team scales. You're shaping the engine, not inheriting it
• Travel to industry conferences to pitch Craft and book qualified demos in person

Who You Are

• Intelligent, persistent, and self-motivated, energized by cold outbound and the craft of opening doors
• Highly coachable: you ask for feedback and act on it fast
• Resilient: comfortable with high volume and unfazed by rejection
• Thoughtful: you personalize so prospects feel genuinely understood, not blasted
• Hungry to learn the full sales cycle and grow into an Account Executive (closing) role
• Willing to be in NYC 5 days a week

Why Join Us

• Get in early at a category-defining AI company in an industry that's powering the backbone of America
• A defined path to Account Executive: prove you can build pipeline and you'll graduate into closing deals, with room to grow into enterprise sales or GTM leadership as we scale
• Customers are renewing, expanding, and referring. You're pushing on an open door
• Learn outbound and sales directly from founders who've outsold companies that raised half a billion dollars
• Competitive base + uncapped commission + generous equity (we're profitable, not VC-backed)

Compensation

• $60-100K base + uncapped commission on pipeline (OTE $100-150K) + meaningful equity