GM, Sports Partnerships & Sponsorships

Learfield IMG College; Newark (DE); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) + Match

Parental Leave

Paid Holidays

Job summary

Learfield IMG College in Newark, DE, is seeking a driven General Manager to lead our Sports Properties and serve as the primary Learfield liaison to the university’s Athletics Department. You will oversee the day-to-day operations, manage the multimedia rights program, and drive sponsor partnerships.

The role requires a proven track record in sponsorship sales, strong leadership, and the ability to coordinate with campus leadership and corporate teams to deliver growth and value.

Qualifications

• 6+ years in sponsorship sales, sports marketing or related B2B role with measurable success.
• Experience managing others and growing as a team leader.
• Strong understanding of sponsorship strategy, marketing channels and activation.
• Effective communicator with relationship-building and presentation skills.
• Ability to collaborate across multiple teams and external partners.
• Excellent organizational skills and ability to manage competing priorities.

Responsibilities

• Serve as the primary liaison between Learfield and the university's Athletics Department and staff.
• Oversee the multimedia rights agreement and ensure branding standards align with the university.
• Lead the property team and provide direction, coaching, and performance support.
• Achieve revenue goals by selling integrated sponsorship packages across channels.
• Build strong relationships with university contacts, sponsors, and stakeholders.
• Collaborate with regional and corporate teams to ensure seamless operations.
• Develop budgets, business plans, and forecasts for property-level accountability.
• Represent Learfield in meetings and campus initiatives to promote partnership visibility.

Skills

Sponsorship sales

Sports marketing

Team leadership

Relationship building

Strategic thinking

Education

Bachelor's degree

Tools

CRM software

Microsoft Office

Job description

Learfield IMG College in Newark, DE, is seeking a driven General Manager to lead our Sports Properties and serve as the primary Learfield liaison to the university’s Athletics Department. You will oversee the day-to-day operations, manage the multimedia rights program, and drive sponsor partnerships.

The role requires a proven track record in sponsorship sales, strong leadership, and the ability to coordinate with campus leadership and corporate teams to deliver growth and value.