General Manager, Sports Partnerships & Operations

100 LEARFIELD; Philadelphia (Philadelphia County); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

Health Savings Account

Life Insurance

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield General Manager will lead our SportsProperties and serve as the university liaison to Athletics. You will oversee the multimedia rights agreement, manage the partner platform, and mentor a small team while aligning sponsorship strategies with campus goals.

The role requires strong sponsorship sales, operations and partner management, with collaboration across university leadership and regional teams to deliver value and growth for Learfield and the university.

Qualifications

• 6+ years of experience in sponsorship sales or related B2B role.
• Some prior experience managing others and a desire to grow as a team leader.
• Solid understanding of sponsorship strategy, marketing channels (traditional and digital), and activation.
• Effective communicator with strong relationship-building and presentation skills.
• Demonstrated ability to collaborate across multiple teams and work effectively with external partners.
• Strong organizational skills with an ability to juggle multiple priorities and meet deadlines.

Responsibilities

• Serve as the primary liaison between Learfield and the university’s Athletics Department, Athletic Director, and key staff.
• Manage the execution of the multimedia rights agreement and ensure it reflects the university’s mission, values, and branding standards.
• Lead the property team, which may include sales and/or activation staff, by providing clear direction, coaching, and performance support.
• Achieve individual and team revenue goals by selling integrated sponsorship packages using traditional, digital, social, and experiential platforms.
• Develop strong relationships with university contacts, sponsors, and other stakeholders to drive value and engagement.
• Collaborate with regional and corporate support teams (e.g., research, marketing, digital, legal) to ensure seamless operations and client satisfaction.
• Develop and manage annual budgets, business plans, and forecasts that ensure property-level accountability and financial performance.
• Represent Learfield in key meetings, campus initiatives, and local events to promote partnership visibility and university engagement.
• Model and foster a positive, inclusive, and team-first culture across the property and broader organization.
• Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both LEARFIELD and the university.

Skills

Sponsorship sales

Sports marketing

Team leadership

Relationship building

Communication skills

Cross-functional collaboration

Organizational skills

Education

Bachelor’s degree

Job description

Learfield General Manager will lead our SportsProperties and serve as the university liaison to Athletics. You will oversee the multimedia rights agreement, manage the partner platform, and mentor a small team while aligning sponsorship strategies with campus goals.

The role requires strong sponsorship sales, operations and partner management, with collaboration across university leadership and regional teams to deliver value and growth for Learfield and the university.