Global VP of Demand Generation & Growth

Sidetrade Group; United States; Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Hybrid work model

Great culture

Health & wellness

Paid holidays

Career growth & mentorship

Job summary

Sidetrade Group is seeking an experienced VP of Demand Generation to lead our global demand engine and accelerate pipeline growth across Europe and North America. You will own strategy and execution from awareness to qualified opportunities for Sales teams worldwide.

You will build a high-performing team covering digital marketing, content, events, paid media, SEO/SEM and marketing operations, while partnering closely with Sales to align on targets and ABM programs.

Qualifications

• 8+ years of progressive B2B SaaS marketing experience with senior leadership in demand generation.
• Proven track record building and scaling pipeline in a high-growth SaaS environment with measurable revenue impact.
• Deep multi-channel demand generation experience across paid media, SEO/SEM, email, content, webinars, events.
• Strong ABM experience targeting enterprise and mid-market.
• Hands-on proficiency with marketing tech (Marketo/HubSpot), Salesforce CRM, and intent/ABM platforms (6sense/Demandbase).
• Data-driven mindset with dashboarding and funnel metrics expertise.
• Excellent leadership and cross-functional collaboration especially with Sales and SDR/BDR teams.

Responsibilities

• Own and drive Sidetrade’s global demand generation strategy to grow pipeline and accelerate revenue across segments.
• Lead a high-performing demand gen team covering digital marketing, content, events, paid media, SEO/SEM and marketing operations.
• Partner with Sales leadership to align on pipeline targets, campaign prioritisation, and ABM programs.
• Define and execute integrated multi-channel campaigns across Europe and North America.
• Develop and scale ABM motions with targeted enterprise accounts and personalised programmes.
• Collaborate on the marketing tech stack and ensure data hygiene, attribution and reporting.
• Build and present pipeline and ROI reporting to the CMO and Executive team.

Skills

Demand generation leadership

Multi-channel marketing

ABM strategy

Data analytics

Cross-functional collaboration

Team leadership

Marketing technology

Content marketing

Tools

Marketo

HubSpot

Salesforce CRM

6sense/Demandbase

Job description

Sidetrade Group is seeking an experienced VP of Demand Generation to lead our global demand engine and accelerate pipeline growth across Europe and North America. You will own strategy and execution from awareness to qualified opportunities for Sales teams worldwide.

You will build a high-performing team covering digital marketing, content, events, paid media, SEO/SEM and marketing operations, while partnering closely with Sales to align on targets and ABM programs.