Global VP of Demand Generation & Growth

Five9; San Ramon (CA); Hybrid; USD 310,000 - 340,000; Full time

Benefits offered by this job

Health, dental, vision coverage

401(k) employer matching

Employee stock purchase plan

Paid time off & holidays

Job summary

Five9 seeks a Vice President of Demand Generation to build and run the pipeline engine globally. Reporting to the CMO, this leader owns campaign strategy, ABM, partner marketing, events, and the sales development organization that converts demand into qualified conversations.

The role requires 15+ years in marketing with 8+ years leading demand gen in B2B SaaS, plus experience spanning Americas and international markets.

Qualifications

• 15+ years of marketing experience, with at least 8 years leading demand generation in B2B SaaS or enterprise technology.
• Experience running demand across both Americas and international markets with understanding of regional buying behavior.
• Proven experience designing and scaling ABM programs for enterprise accounts in close partnership with Sales.
• Expert command of funnel metrics, attribution, campaign ROI, and budget allocation.

Responsibilities

• Lead global demand strategy and campaigns across regions and segments.
• Own ABM motion for strategic accounts and pair with SDR coverage.
• Oversee Sales Development and partner marketing to convert demand into opportunities.
• Measure performance with funnel metrics and ROI to guide budget decisions.
• Partner with Sales, Product Marketing, and Analytics to optimize campaigns.

Skills

Funnel metrics

ABM strategy

AI in demand generation

CRM

Marketing automation

Intent platforms

Budget management

Cross-functional leadership

Sales collaboration

Data-driven decision making

Education

Bachelor's degree

MBA or advanced degree

Tools

Salesforce

Marketo

HubSpot

BI tools

Job description

Five9 seeks a Vice President of Demand Generation to build and run the pipeline engine globally. Reporting to the CMO, this leader owns campaign strategy, ABM, partner marketing, events, and the sales development organization that converts demand into qualified conversations.

The role requires 15+ years in marketing with 8+ years leading demand gen in B2B SaaS, plus experience spanning Americas and international markets.