Global VP, Enterprise Growth & Demand

Mentimeter; United States; Hybrid; USD 159,000 - 213,000; Full time

Benefits offered by this job

Leadership program

Competitive compensation

Job summary

Mentimeter, a global SaaS company, seeks a VP of Enterprise Marketing to lead our enterprise demand generation and field marketing strategy. Based in Stockholm or Toronto with a hybrid model, you will build an integrated, product-led demand engine driving ARR growth across NA, EMEA, and APAC.

You’ll recruit and coach marketing leaders, partner with Sales, Product, Growth and Data, and establish programs that convert product signals into qualified pipeline and enterprise opportunities.

Qualifications

• 12+ years of B2B SaaS marketing experience.
• Proven leadership of multidisciplinary teams across digital demand, field marketing, and executive programs.
• Deep understanding of enterprise buying journeys and ABM in a PLG environment.
• Experience aligning product-led growth with sales-assisted enterprise motions.

Responsibilities

• Define and own Mentimeter's global Enterprise Marketing strategy and budget.
• Build an integrated demand generation and capture system turning PLG signals into pipeline.
• Set priorities across segments, accounts, and regions.
• Create measurable Enterprise ARR impact with accountability for ROI.
• Recruit and develop leaders to build a high-performing enterprise marketing organization.
• Collaborate with Sales, Customer Success, Product, Growth, Brand, Data and regional teams.
• Reallocate investments that do not deliver meaningful impact.

Skills

Enterprise Marketing Leadership

B2B SaaS Marketing

Demand Generation

Account-Based Marketing

Leadership of Leaders

AI-native marketing

Job description

Mentimeter, a global SaaS company, seeks a VP of Enterprise Marketing to lead our enterprise demand generation and field marketing strategy. Based in Stockholm or Toronto with a hybrid model, you will build an integrated, product-led demand engine driving ARR growth across NA, EMEA, and APAC.

You’ll recruit and coach marketing leaders, partner with Sales, Product, Growth and Data, and establish programs that convert product signals into qualified pipeline and enterprise opportunities.