Global Unified Media Investment Leader

Merkle Italia; New York (NY); Hybrid; USD 197,000 - 263,000; Full time

Job summary

Dentsu’s iProspect in New York is seeking an Investment Lead to architect holistic media investment strategies across Search, Social, Programmatic, and more, aligning channels into a single connected system for client outcomes.

You will balance budgets, guide strategy with data and forecasts, and lead global vs. regional approaches while mentoring teams and shaping marketplace thinking.

Qualifications

• 12+ years in media investment or planning.
• Seasoned experience in Social & Search.
• 10+ years operating within a large, complex global organization/account.
• 8+ years leading and inspiring teams.
• Exceptional client leadership and strategic storytelling skills.

Responsibilities

• Architect the Unified Investment System Design and manage holistic investment strategies across Search, Social, Programmatic, Video, Retail Media, and beyond ensuring all channels work together as a connected system, not in silos.
• Balance and oversee working media budgets dynamically, aligning every investment decision with client business objectives, market signals, and future opportunity.
• Harness data analysis, interconnected signals, and economic forecasting to proactively guide strategy and navigate market volatility.
• Champion innovation, integrating emerging tools, AI-driven solutions, and novel deal structures that elevate client performance and iProspect’s market differentiation.
• Develop reusable frameworks, POV templates, and operating models that embed holistic thinking into the agency’s DNA.
• Ability to work in ambiguity to create a bespoke approach for your specific client(s).
• Determine & Lead Global vs. Regional strategy and/or approaches within unified investment.
• Lead Clients & Shape Marketplace Thinking.
• Be the primary voice for unified investment, delivering sharp, forward-looking narratives that connect investment decisions directly to business outcomes.
• Confidently lead high-stakes discussions, transforming insights into clarity and decisive guidance for clients.
• Serve as a thought leader, synthesizing competitive intelligence, consumer trends, and economic shifts into holistic viewpoints that shape both client strategy and iProspect’s position in the market.
• Actively contribute to client growth, crafting compelling market POVs, designing holistic investment solutions, and helping secure new JBP’s, both global and local, that drive growth.
• Build & Inspire High-Performing Teams.
• Mentor channel specialists, fostering the ability to think and act holistically rather than in channel silos.

Skills

Media investment

Leadership

Strategic storytelling

Emerging technologies

Global program management

Job description

Dentsu’s iProspect in New York is seeking an Investment Lead to architect holistic media investment strategies across Search, Social, Programmatic, and more, aligning channels into a single connected system for client outcomes.

You will balance budgets, guide strategy with data and forecasts, and lead global vs. regional approaches while mentoring teams and shaping marketplace thinking.