Associate, New Stream - Sell Side

Dentsu Aegis Network Ltd.; Grand Rapids (MI); Hybrid; USD 39,000 - 45,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu Aegis Network Ltd. in Grand Rapids, MI, is seeking a Digital Media Specialist for a hybrid role that requires you to be onsite Monday through Wednesday.

You will support paid media campaigns across display, video, and social channels, using DSPs and data-driven approaches to optimize performance. You will build trafficking sheets, QA campaigns, provide insights, and collaborate with analytics teams to drive client success.

Qualifications

• Bachelor’s degree in a quantitative, marketing, or related discipline preferred
• Experience with DSPs and social platforms is a plus
• Experience with digital ads trafficking (Campaign Manager, Sizmek, etc.) is a plus
• Microsoft Excel and PowerPoint proficiency required
• Strong communication and organization skills; ability to manage multiple projects

Responsibilities

• Assist campaign setup, QA, pacing and daily management across vendors and platforms
• Provide performance insights and optimization recommendations for programmatic campaigns
• Build trafficking sheets and assign ad tags/creatives in DSPs or with media partners
• Support analytics teams with insights for client reporting
• Contribute to training materials and best-practice documentation and client calls

Skills

DSP experience

Social platforms

Analytical mindset

Campaign QA

Multitasking

Education

Bachelor’s degree in quantitative/marketing field

Tools

Campaign Manager

Sizmek

Excel

PowerPoint

Job description

Job Description

This a hybrid role. Applicants must be in commutable distance to Grand Rapids and available to be onsite Monday-Wednesday. As a Digital Media Specialist, you will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach. You will support account(s) through a variety of paid tactics such as cross-device display ads, video (i.e. YouTube), and social media (i.e. Meta (Facebook/IG)). The purchasing of ad space is managed through a DSP where cost and placement of clients' ads are controlled. The combination of creativity and strategic flexibility associated with paid media makes this a powerful way for companies to reach potential customers. Using your analytical mindset, you will support the activation, performance and operations of digital media campaigns across all buying platforms, focused largely on programmatic and partner direct buys. Provide performance insights and optimization recommendations around programmatic campaigns and supporting tactics Contribute to campaign setup, QA, pacing and daily campaign management across a variety of vendors and platforms. Quality assurance that encompasses all paid campaign elements including setup, pre-launch and post-launch. Work with the analytics teams to provide insights to the client when needed Build trafficking sheets to generate through 3rd party ad server tools such as Campaign Manager and assign ad tags and creatives in DSPs, or with media partners, where applicable. Support larger media team in identifying forward-thinking strategies and innovations Contribute to training materials and best practice documentation, in addition to client/media partner call documentation This position reports to the Manager or Senior Manager, Media Services.

Qualifications

• Bachelor’s degree in a quantitative, marketing, or related discipline preferred
• Experience working in DSPs preferred and Social Platforms (Meta (Facebook/IG)/Instagram, Pinterest, TikTok, Snapchat and/or Twitter) is a plus
• Experience with digital ads trafficking (Campaign Manager, Sizmek, etc.) is a plus
• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
• Intermediate to advanced use of Excel a plus including the ability to use formulas, functions and pivot tables
• Professional communication, both written and verbal; be friendly, cheerful and patient, and enjoy learning complicated concepts
• Ability to handle multiple projects and prioritize responsibilities
• Ability to work efficiently in a fast-paced environment
• High level of accuracy and attention to detail
• Keen problem-solving and troubleshooting abilities
• Enthusiasm for the future of digital marketing and building that future with us

Additional Information

The annual salary range for this position is $39,000-45,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location

Location: USA - Remote - Michigan - Eastern Time Brand: Iprospect Time Type: Full time Contract Type: Permanent

Equal Employment Opportunity

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work