Global Trade & Channel Marketing Director

Scandinavian Tobacco Group; Richmond (VA); On-site; USD 170,000 - 190,000; Full time

Benefits offered by this job

Health Care Plan

401(k) with Company Match

Paid Vacation & Holidays

Disability Insurance

Life Insurance

Job summary

Scandinavian Tobacco Group in Richmond, Virginia, seeks a Director of Global Trade & Channel Marketing to lead the development and execution of trade and channel strategies across online, retail and other sales channels, strengthening brand visibility and accelerating growth.

The role requires deep experience in omnichannel marketing, budgeting, cross-functional collaboration with brand marketing and sales, and the ability to manage complex, multi geography programs.

Qualifications

• 10+ years of marketing leadership across multiple channels and markets.
• Proven ability to build and lead high-performing teams.
• Strong communication and strategic thinking.
• Experience with omnichannel, wholesale and retail strategies.

Responsibilities

• Create and execute a strategic vision for trade and channel marketing across online, retail and other channels.
• Lead creation of unified global trade and channel marketing strategy for Handmade Cigars.
• Develop global channel blueprints and frameworks.
• Drive revenue growth through global and local sales initiatives to help the sales teams meet budgets.
• Lead market activation and regional execution leadership, including global activation standards.

Skills

Leadership

Omnichannel Marketing

Cross-functional Collaboration

Budget Management

Strategic Planning

Education

Bachelor's degree in Business/Marketing/Related field

MBA preferred

Job description

Scandinavian Tobacco Group in Richmond, Virginia, seeks a Director of Global Trade & Channel Marketing to lead the development and execution of trade and channel strategies across online, retail and other sales channels, strengthening brand visibility and accelerating growth.

The role requires deep experience in omnichannel marketing, budgeting, cross-functional collaboration with brand marketing and sales, and the ability to manage complex, multi geography programs.