Director Trade and Channel Marketing

Scandinavian Tobacco Group; Richmond (VA); On-site; USD 170,000 - 190,000; Full time

Benefits offered by this job

Health Care Plan

401(k) with Company Match

Paid Vacation & Holidays

Disability Insurance

Life Insurance

Job summary

Scandinavian Tobacco Group in Richmond, Virginia, seeks a Director of Global Trade & Channel Marketing to lead the development and execution of trade and channel strategies across online, retail and other sales channels, strengthening brand visibility and accelerating growth.

The role requires deep experience in omnichannel marketing, budgeting, cross-functional collaboration with brand marketing and sales, and the ability to manage complex, multi geography programs.

Qualifications

• 10+ years of marketing leadership across multiple channels and markets.
• Proven ability to build and lead high-performing teams.
• Strong communication and strategic thinking.
• Experience with omnichannel, wholesale and retail strategies.

Responsibilities

• Create and execute a strategic vision for trade and channel marketing across online, retail and other channels.
• Lead creation of unified global trade and channel marketing strategy for Handmade Cigars.
• Develop global channel blueprints and frameworks.
• Drive revenue growth through global and local sales initiatives to help the sales teams meet budgets.
• Lead market activation and regional execution leadership, including global activation standards.

Skills

Leadership

Omnichannel Marketing

Cross-functional Collaboration

Budget Management

Strategic Planning

Education

Bachelor's degree in Business/Marketing/Related field

MBA preferred

Job description

About The Role…

The Director of Global Trade & Channel Marketing will lead the worldwide development and execution of trade and channel marketing strategies to enhance STG handmade cigar brand visibility, optimize product performance, and accelerate commercial growth across diverse online, retail and other sales channels. This role requires deep expertise in channel-specific strategy development and strong capability to manage complex sales ecosystems across multiple geographies, channels, and markets.

Job Description

Director Trade and Channel Marketing

Richmond, Virginia, 23223,

Salary Range: $170,000-$190,000/yr

About The Role…

The Director of Global Trade & Channel Marketing will lead the worldwide development and execution of trade and channel marketing strategies to enhance STG handmade cigar brand visibility, optimize product performance, and accelerate commercial growth across diverse online, retail and other sales channels. This role requires deep expertise in channel-specific strategy development and strong capability to manage complex sales ecosystems across multiple geographies, channels, and markets.

WHAT WILL YOU BE RESPONSIBLE FOR?

• Create and execute a strategic vision for trade and channel marketing, aligning with company goals and market trends.
• Lead creation of unified global trade and channel marketing strategy for Handmade Cigars
• Develop global channel blueprints and frameworks.
• Drive revenue growth through global and local sales initiatives to help the sales teams achieve budget targets.
• Lead market activation & regional execution leadership, including developing and implementing global activation standards
• Analyze market trends, customer feedback, and performance metrics to make informed business decisions.
• Oversee global trade marketing budgets and establish governance processes.
• Champion the adoption of new technologies and best practices to enhance operational efficiency and customer experience.
• Ensure compliance with all company policies, legal requirements, and industry regulations.
• Act as liaison between brand marketing, sales, and other global groups
• Partner with brand marketing and sales to develop and execute promotional campaigns and data-driven strategies.

Qualifications

• 10+ years of progressive experience, developing, designing, and implementing marketing strategies across multiple channels and global markets
• Demonstrated ability to build, lead, motivate, and develop high-performing teams.
• Highly collaborative, excellent communicator, strong interpersonal, and problem-solving skills.
• Bachelor’s degree in business, Retail or Hospitality Management, Marketing, or related field (MBA preferred).
• Strong financial acumen, with experience managing budgets with P&L responsibility.
• Experience with omnichannel, wholesale, and retail strategies and digital transformation is highly desirable.
• Ability to travel as needed.

WHAT’S IN AN OFFER?

As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package as a generous benefits package.

• Comprehensive Health Care, Vision & Dental Plan
• Flexible Spending Account
• Disability Plans
• Basic & Supplemental Life Insurance
• Additional Supplemental Benefits
• Paid Vacation, Paid Time Off (PTO) days, Holidays
• 401(k) Retirement Saving Plan including a generous Company match

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.e-verify.gov.

• Please be informed that this Direct Search is conducted exclusively by the Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.
• This position does not offer Visa sponsorship. Candidates must have valid work authorization in the United States and only qualified candidates will be contacted.