Director Trade and Channel Marketing

Scandinavian Tobacco Group Tobacco Service B.V.; Richmond (VA); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Flexible Spending Account

Disability Plans

Basic & Supplemental Life Insurance

Additional Supplemental Benefits

Paid Vacation, PTO days, and Holidays

401(k) Retirement Savings Plan with a

Company match

Job summary

Scandinavian Tobacco Group seeks a Director of Global Trade & Channel Marketing in Richmond, VA to lead worldwide trade marketing and channel strategy for Handmade Cigars. You will partner with brand marketing, sales, and regional teams to create scalable frameworks and drive growth.

This role requires 10+ years of multi-market experience, strong leadership, and a track record of cross-functional collaboration.

Qualifications

• 10+ years shaping marketing across global markets.
• Proven trade/channel marketing leadership.
• Experience building cross-functional teams.
• Strong collaboration and communication skills.
• Willingness to travel.

Responsibilities

• Create and execute a strategic vision for trade and channel marketing.
• Lead development of a unified global strategy for Handmade Cigars.
• Design global channel blueprints and best practices.
• Drive revenue growth through global and local initiatives.
• Analyze market trends and performance metrics to guide decisions.
• Manage global trade marketing budgets and governance.

Skills

Global trade marketing

Channel marketing

Leadership

Cross-functional collaboration

Budget management

Education

Bachelor's degree in Business/Marketing

Job description

Director of Global Trade & Channel Marketing, Richmond, VA / Marketing

• Working hours: Full-time

Are you a strategic marketing leader with a passion for driving commercial growth across global markets and sales channels? Do you want to shape the future of trade and channel marketing for world-class handmade cigar brands? Then you might be the person we are looking for.

As our new Director of Global Trade & Channel Marketing, you will be part of the global marketing organization and play a critical role in developing and executing worldwide trade and channel marketing strategies that strengthen brand visibility, optimize product performance, and accelerate commercial growth. You will work closely with brand marketing, sales teams, and regional stakeholders to create consistent global frameworks while enabling successful local market execution. This is a unique opportunity to influence strategy, drive innovation, and make a meaningful impact within an international organization.

What your day will look like

In this role, you will typically focus on:

• Creating and executing a strategic vision for trade and channel marketing aligned with company objectives and market trends.
• Leading the development and implementation of a unified global trade and channel marketing strategy for the Handmade Cigars business.
• Designing global channel blueprints, frameworks, and best practices that can be adapted across markets and sales channels.
• Driving revenue growth through global and local commercial initiatives that support sales teams in achieving budget and growth targets.
• Leading market activation efforts and regional execution by developing and implementing global activation standards.
• Analyzing market trends, customer insights, competitive activity, and performance metrics to guide business decisions.
• Managing global trade marketing budgets and establishing governance processes to ensure effective allocation of resources.
• Championing new technologies, tools, and best practices that improve operational efficiency and customer experience.
• Ensuring compliance with company policies, legal requirements, and applicable industry regulations.
• Serving as the key liaison between brand marketing, sales, and other global business functions.
• Partnering with brand marketing and sales teams to develop and execute integrated promotional campaigns and data-driven growth strategies.

Required Qualifications

• 10+ years of progressive experience developing, designing, and implementing marketing strategies across multiple channels and global markets.
• Proven experience creating and executing trade marketing, channel marketing, or commercial activation strategies.
• Demonstrated ability to build, lead, motivate, and develop high-performing teams.
• Strong collaboration, communication, interpersonal, and problem-solving skills.
• Bachelor's degree in Business, Retail Management, Hospitality Management, Marketing, or a related field.
• Strong financial acumen with experience managing budgets and accountability for business performance.
• Ability to travel as business needs require.

Preferred Qualifications

• MBA or other advanced business degree.
• Experience with omnichannel, wholesale, and retail strategies.
• Experience leading digital transformation initiatives within a commercial or marketing environment.
• Experience working across multiple international markets and diverse sales ecosystems.

Working at STG & What to expect

At Scandinavian Tobacco Group (STG), we are so much more than what meets the eye. We combine the strength of global brands with the entrepreneurial mindset that allows people to make a real impact. Here you'll have the opportunity to grow your career, collaborate across borders, and help shape what's next.

At STG you'll find more than a role, you'll find opportunities to grow, collaborate across borders, and make a meaningful impact.

Incentives and Benefits: The salary package may include short-term and/or long-term incentives as well as other employee benefits based on position level, location, functional area, and relevant market benchmarks.

What’s in an offer?

As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package and generous benefits, including:

• Flexible Spending Account
• Disability Plans
• Basic & Supplemental Life Insurance
• Additional Supplemental Benefits
• Paid Vacation, Paid Time Off (PTO) days, and Holidays
• 401(k) Retirement Savings Plan including a generous Company match

Our recruitment process

Before starting our hiring process, your application will be reviewed by a member of our Talent Acquisition team. We assess each application against the key competencies and requirements for the role. If your experience and skills are a good match, you'll be invited to continue through our hiring process, which may include:

• Recruiter screen
• Interview with the hiring team
• Assessment, case study, or work sample, if relevant
• Final interview with leadership or key stakeholders

Scandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.e-verify.gov .

Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.