Global Social Media & Content Strategist

Whirlpool Corporation; Benton Harbor (MI); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Generous benefits package

Whirlpool employee discount

Fitness & educational reimbursement

Barista Bar & on-site amenities

Job summary

Whirlpool Corporation in Benton Harbor, MI is seeking a Content Creation and Social Media Manager to lead the corporate social media strategy and content development across global channels. This onsite role partners with product design, manufacturing, HR and leadership to align communications with business goals.

You will manage online communities, measure KPI performance, and guide a cross-functional team to deliver compelling visuals and multimedia content using Sprinklr and Adobe Creative

Qualifications

• 5+ years of professional experience managing enterprise-level social media accounts.
• Bachelor’s degree or higher in Marketing, Public Relations, or a related field.
• Experience leading social media strategy across cross-functional teams or global regions.

Responsibilities

• Develop, implement, and manage the corporate social media strategy across all owned channels and platforms.
• Create high-quality visual content for use on social media and the company’s owned channels.
• Develop and implement standards in KPI measurement and reporting.
• Manage our online communities.
• Establish and evolve social listening practices.
• Stay up-to-date with the latest social media trends, best practices, and technologies.
• Provide counsel to the business on trends, content, and the overall social climate.
• Lead the company’s Social Media Center of Excellence, collaborating with global peers to ensure content from across the globe is delivered to our global channels in a manner that works for each region.

Skills

Social media strategy

Cross-functional leadership

Content creation

Graphic design

Video editing

Multimedia writing

Analytics

Project management

Leadership

Relationship building

Sprinklr

Adobe Creative Cloud

Education

Bachelor’s degree or higher in Marketing, Public Relations, or a related field

Tools

Sprinklr

Adobe Creative Cloud

Job description

Whirlpool Corporation in Benton Harbor, MI is seeking a Content Creation and Social Media Manager to lead the corporate social media strategy and content development across global channels. This onsite role partners with product design, manufacturing, HR and leadership to align communications with business goals.

You will manage online communities, measure KPI performance, and guide a cross-functional team to deliver compelling visuals and multimedia content using Sprinklr and Adobe Creative