Retail Media Manager

Whirlpool, Inc.; Chicago (IL); Hybrid; USD 95,000 - 140,000; Full time

Benefits offered by this job

Generous benefits package

Employee discount

Educational reimbursement

Job summary

Whirlpool Corporation is seeking a Retail Media Manager for its in-house agency WoW Studios. You will lead strategy, planning and execution of media across retail channel partners to drive consideration, conversion, and brand visibility across in-store, online, and social touchpoints.

Based in Chicago or Benton Harbor, MI with a hybrid schedule, you will manage budgets, optimize campaigns, build media plans with partners, and report on performance.

Qualifications

• Bachelor’s degree in a relevant field.
• 6+ years of media experience.
• Experience managing external media or platform partners.
• Strong analytical skills.

Responsibilities

• Lead paid retail media strategy and execution in accordance with key marketing objectives, campaigns, and across the consumer journey.
• Provide direction to Retail media partners on media activation - delivering media brief (budget, priorities, timing, objectives, KPI’s).
• Collaborates with Retail Activation Team to deliver against product priorities around key timeframes.
• Develops comprehensive media plans that align with each brand’s marketing strategy and business objectives.
• Understand retailer audience insights to inform strategic recommendations.
• Elevate Brand visibility in retailer channels online and offline.
• Set and track channel-specific goals and KPI’s; optimize campaigns and budgets for ROMI.
• Manage on-site search (retail) keyword bids, targeting, budgets, impressions, quality score, etc.
• Oversee the media budget and ensure cost-effective resource allocation.
• Lead campaign performance reporting with regular insights to refine strategies.
• Build and maintain relationships with Retail media partners.

Skills

Media planning

Analytical skills

Vendor management

Education

Bachelor's Degree

Tools

External media platforms

Job description

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management.

This role in summary

Whirlpool Corporation is seeking a Retail Media Manager for its in-house, award-winning creative agency and studio, WoW Studios. Our growing team of passionate and collaborative humans is focused on best-in-class advertising, storytelling, and consumer experience for all of Whirlpool’s brands including KitchenAid, Whirlpool, JennAir, Maytag, and Amana. We’re committed to increasing and elevating Whirlpool’s output of campaigns, content, design, experiences, and digital innovation across all consumer touchpoints (in-store, film, social, digital, experiential, etc). In this role, you will be responsible for leading strategy, planning and execution of media across all retail channel partners. Their goal will be to drive consideration and conversion, as well as brand visibility through full funnel planning in retail media channels. This role will directly influence how our brands are perceived by retail audiences and how successfully they compete at the point of purchase.

Employees in this role work a hybrid schedule of five days in office and will be based in either Chicago or Benton Harbor, MI.

Your responsibilities will include

• Lead paid retail media strategy and execution in accordance with key marketing objectives, campaigns, and across the consumer journey
• Provide direction to Retail media partners on media activation - delivering media brief (budget, priorities, timing, objectives, KPI’s)
• Collaborates with Retail Activation Team to deliver against product priorities around key timeframes
• In collaboration with Retail media partners, develops comprehensive media plans that align with each brand’s marketing strategy and business objectives
• Has a deeper understanding of retailer audience insights in order to impact strategic recommendations
• Elevates Brand visibility and preference within retailer channels - online and offline
• Set and track channel specific goals and KPI’s, optimizing campaign performance and budget allocation to deliver strong return on investment
• On-site Search (retail) - maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other account metrics.
• Oversee the media budget, ensuring cost-effective allocation of resources and maximizing ROMI
• Leads campaign performance reports, ensuring tags are tracking, revenue tracking. Provides regular reports on key metrics (bi-weekly, monthly, quarterly, annual. Use insights from performance data to refine and improve media strategies)
• Build and maintaining day to day relationship with Retail media partners
• Keeps a pulse on culture and trends that could drive relevance for our brands in these growing spaces

Minimum requirements

• Bachelor’s Degree
• 6 years in Media experience
• Experience managing external media or platform partners
• Strong analytical skills

Preferred skills and experiences

• Excellent organizational and communication skills
• Demonstrated cross-team collaboration
• Solutions-oriented and resilient; approaches challenges and roadblocks with ideas
• Technical problem-solving abilities
• Excellent management skills to direct internal staff, outside vendors, and partners
• Budget management and negotiation skills
• Mediation to arrive at the best solution for all involved

What we offer

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Additional information

Whirlpool’s Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

• Always On Flexibility \- You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
• Two-Week Work from Anywhere \- Minimum of one-week increments for a total of two weeks per year.
• Sabbatical \- Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.