Global Social Insights Lead | Data-Driven Brand Strategy

AB InBev; New York (NY); On-site; USD 165,000 - 185,000; Full time

Benefits offered by this job

Medical and dental coverage

401k match

Parental leave

Paid time off

Fertility benefits

Job summary

AB InBev Growth Group in New York, NY is seeking a Global Social Listening & Insights Manager to bridge data and creativity for our in-house agency, draftLine. You will lead social listening, digital analytics, and cultural trend spotting to unlock opportunities for AB InBev and its brands through actionable insights and storytelling.

You will collaborate with Strategy, Creative, and Brand teams, monitor traditional media, and continuously optimize our social tools to inform marketing decisions.

Qualifications

• Bachelor’s degree in marketing, communications, data analytics, or related field.
• Proficiency with social listening platforms and social media management tools (Brandwatch, Emplifi, CreatorIQ)
• Proficiency with traditional media/PR tracking tools (Cision, TalkWalker, Meltwater)
• Strong data interpretation and visualization skills
• Experience with advertising and creative campaign measurement

Responsibilities

• Social Listening Analysis: Monitor and track social media conversations, identifying opportunities and trends that impact our brands and industry
• Social Insights Generation: Synthesize social listening and digital analytics learnings and deliver actionable insights that can impact brand marketing activity
• Cultural Trend Identification: Monitor and report on cultural trends driving engagement across social platforms
• Category Analysis: monitor alcohol category developments across social & traditional media, identifying shifts in consumer and brand behavior & dynamics
• Traditional Media/PR Tracking: Analyze and report on PR and earned media performance for ABI and its brands using media monitoring tools
• Cross-Functional Collaboration: Work seamlessly with Strategy, Creative, and Brand teams, as well as external partners
• Data Storytelling: Generate clear and concise learnings from social tools with a strong ability to communicate with key stakeholders
• Tools Optimization: Ensure mastery of social listening and analytics tools suite while actively monitoring the landscape for potential improvements
• Benchmarking: Conduct regular industry and competitive analysis to provide context and insights into marketing strategies

Skills

Analytical thinking

Storytelling & presentation

Cultural fluency

Data-driven insights

Curiosity & adaptability

Cross-functional collaboration

Education

Bachelor’s degree in marketing, communications, data analytics, or related field

Tools

Brandwatch

Emplifi

CreatorIQ

Cision

TalkWalker

Meltwater

Job description

AB InBev Growth Group in New York, NY is seeking a Global Social Listening & Insights Manager to bridge data and creativity for our in-house agency, draftLine. You will lead social listening, digital analytics, and cultural trend spotting to unlock opportunities for AB InBev and its brands through actionable insights and storytelling.

You will collaborate with Strategy, Creative, and Brand teams, monitor traditional media, and continuously optimize our social tools to inform marketing decisions.