Social Media and Content Manager

Jobtailor; Waukegan (IL); On-site; USD 70,000 - 110,000; Full time

Job summary

Jobtailor in the United States seeks a seasoned Social Media Manager to lead strategy across LinkedIn, TikTok, Instagram, and Facebook. You will own content creation, filming, editing, and on-camera hosting for short-form videos.

This role emphasizes an editorial calendar, platform-tailored content, and collaboration with product, marketing, and events teams. You will analyze performance, report insights, and work with creators to grow brand presence and engagement.

Qualifications

• Bachelor’s degree or equivalent in marketing or related field.
• 3–5 years in social media/digital marketing.
• Portfolio showing short-form video/content work.
• Experience managing brand accounts on LinkedIn, TikTok, Instagram, Facebook.
• Experience creating, shooting, and editing social content.
• Proficient with video editing tools listed.

Responsibilities

• Develop and execute social media strategy across LinkedIn, TikTok, Instagram, Facebook.
• Build and manage an editorial calendar aligned with priorities and trends.
• Adapt content by platform while maintaining a consistent brand voice.
• Shoot, edit, and host short-form video content for social channels.
• Collaborate with internal teams on launches, events, and campaigns.
• Monitor trends, performance metrics, and competitor activity.
• Manage creator relationships and external production partners.

Skills

Social Media Management

Content Creation

Video Editing

Digital Marketing

Brand Account Management

Strong Writing

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or related field

Tools

Adobe Premiere Pro

CapCut

Canva

Social Listening Tools

Analytics Tools

Job description

• Help develop and execute Overture’s social media strategy across LinkedIn, TikTok, Instagram, Facebook, and other relevant platforms
• Build and manage an editorial calendar aligned with company priorities, industry trends, and target audiences
• Adapt content by platform while maintaining a consistent brand voice
• Manage publishing, community engagement, and day-to-day activity across company social channels
• Identify and participate in timely trends, conversations, and emerging platform formats
• Develop original content featuring Overture’s people, products, capabilities, culture, and client work
• Serve as an on-camera host and personality for short-form videos, interviews, product features, and behind-the-scenes content
• Independently shoot and edit short-form video for TikTok, Instagram Reels, LinkedIn, and other platforms
• Write social posts, captions, video scripts, hooks, and campaign copy
• Interview employees and subject-matter experts to identify engaging stories
• Turn merchandise trends, product launches, activations, and company news into relevant social content
• Capture content at company events, client activations, production facilities, and other locations as needed
• Repurpose content ideas into video, photography, carousels, written posts, and recurring content series
• Monitor social media, cultural, marketing, and branded merchandise trends
• Track competitors and relevant brands and develop a competitive scorecard
• Develop social-first campaigns to grow audience, engagement, and brand awareness
• Manage relationships with external creators, influencers, and freelance content partners
• Create briefs and oversee creator content from concept through publication
• Collaborate with internal teams on product launches, events, thought leadership, and integrated marketing campaigns
• Test new content series, creative approaches, and distribution strategies
• Track audience growth, engagement, reach, video completion, website traffic, and other performance indicators
• Use performance data to evaluate content effectiveness and improve social media strategy
• Provide regular reporting with insights and recommended actions
• Connect social media activity to brand awareness, customer engagement, recruiting, and lead generation
• Perform other tasks as assigned by management

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred
• A current résumé along with a portfolio or samples of relevant social media, content creation, video, or campaign work is required
• 3–5 years of experience in social media, content creation, digital marketing, or a related role
• Portfolio demonstrating strong social media content, particularly short‑form video
• Experience managing brand accounts across platforms such as LinkedIn, TikTok, Instagram, and Facebook
• Experience creating, shooting, and editing social media content
• Experience with video‑editing and design tools such as Adobe Premiere Pro, CapCut, Canva, or similar platforms
• Strong writing, storytelling, interviewing, and communication skills
• Strong understanding of social media trends, algorithms, formats, and audience behavior
• Ability to manage multiple projects, deadlines, and stakeholders simultaneously
• Comfortable appearing on camera and representing the company publicly
• Ability to work independently and move quickly from idea to execution
• Experience working with creators, influencers, or freelance production partners preferred
• Familiarity with social listening, scheduling, analytics, and paid social tools preferred
• B2B, agency, fashion, retail, lifestyle, product‑driven brand, or branded merchandise experience preferred
• May require up to 10% travel

Core Competencies

Demonstrates expertise in social media strategy development, content creation, and audience engagement across multiple platforms. Proficient in video production and editing, with strong storytelling and communication skills to effectively represent the brand.

Highest-signal resume keywords

• Social Media Strategy Development
• Content Creation and Editing
• Video Production and Editing
• Strong Writing and Storytelling Skills
• Experience with Social Media Analytics

Hard Skills

• Social Media Management
• Content Creation
• Video Editing
• Digital Marketing
• Brand Account Management

Soft Skills

• Strong Communication Skills
• Interviewing Skills
• Project Management
• Ability to Work Independently
• Adaptability

Industry Keywords

• B2B
• Digital Media
• Content Marketing
• Branded Merchandise
• Fashion and Retail

Tools & Technologies

• Adobe Premiere Pro
• CapCut
• Canva
• Social Listening Tools
• Analytics Tools