Global Social Analytics & Measurement Lead

airbnb, Inc.; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Employee Travel Credits

Job summary

Airbnb is seeking a Senior Social Measurement Lead to build a global measurement framework for social channels, influencer programs, and marketing campaigns. You will work with strategy, creative, Comms, Data Science, and regional teams to translate performance into strategic decisions.

You will define frameworks, standardize KPIs, and lead a test-and-learn agenda, applying AI to speed insights and shape executive storytelling. Strong data skills required.

Qualifications

• 15+ years of experience in social analytics, marketing measurement, or digital strategy.
• Deep expertise in organic social and/or influencer measurement.
• Strong analytical and technical skills with data querying and dashboarding.
• Ability to translate complex data into narratives for executives.
• Experience leading test-and-learn agendas and experimentation frameworks.
• Proven ability to influence stakeholders in matrixed orgs.
• Hands-on proficiency with AI tools for dashboards and data processing.
• Familiarity with social measurement tools and platforms.

Responsibilities

• Define and own Airbnb's social measurement strategy across platforms and regions.
• Elevate reporting into strategic storytelling and connect social to marketing goals.
• Lead a global test-and-learn agenda and rapid experiments.
• Drive insights to surface growth levers and content opportunities.
• Apply AI to accelerate analytic depth and automate workflows.
• Own the social measurement tool landscape and onboard new vendors.
• Collaborate with Consumer Insights to enrich social observations and patterns.

Skills

Social analytics

Marketing measurement

Data querying

Narrative data storytelling

Experimentation

AI-driven analytics

Cross-functional influence

Tools

SQL

Excel

BI tools

AI tools

Third-party analytics platforms

Job description

Airbnb is seeking a Senior Social Measurement Lead to build a global measurement framework for social channels, influencer programs, and marketing campaigns. You will work with strategy, creative, Comms, Data Science, and regional teams to translate performance into strategic decisions.

You will define frameworks, standardize KPIs, and lead a test-and-learn agenda, applying AI to speed insights and shape executive storytelling. Strong data skills required.