Global Segment Marketing Strategist - Industrial B2B

BLR Holdings, Inc.; Houston (TX); On-site; USD 83,000 - 96,000; Full time

Job summary

Cella in Houston, TX seeks a Global Segment Marketing Strategist to lead omni-channel marketing for industrial segments. You will translate business objectives into strategic briefs and manage campaigns with internal teams and external channels.

This contract role requires coordinating with commercial leaders, product managers, and global distributors to drive growth and optimize budget-impactful campaigns across markets.

Qualifications

• Proven experience developing B2B integrated marketing plans and campaigns.
• Ability to translate complex industrial topics into customer messaging.
• Strong stakeholder influence and cross-functional collaboration with leaders and partners.
• Hands-on governance of marketing projects and budget tracking.
• Experience supporting international markets and global channels.

Responsibilities

• Campaign Brief Writing & Strategy: Write comprehensive strategic briefs and messaging frameworks.
• Commercial & Leadership Alignment: Align marketing strategies with revenue goals.
• Strategic Project Management: Oversee end-to-end campaign lifecycle within PM tools.
• Central MarCom & Specialist Guidance: Guide PR, digital, content, design teams.
• Omni-Channel Execution: Plan across white papers, press releases, collateral, presentations.
• Go-to-Market & Thought Leadership: Lead GTM strategies for new products.
• Performance Reporting & Stakeholder Updates: Define KPIs and report results to leadership.

Skills

B2B strategy & campaigns

Technical topic translation

Stakeholder influence

Marketing operations

Global perspective

Tools

Workfront

Asana

Job description

Cella in Houston, TX seeks a Global Segment Marketing Strategist to lead omni-channel marketing for industrial segments. You will translate business objectives into strategic briefs and manage campaigns with internal teams and external channels.

This contract role requires coordinating with commercial leaders, product managers, and global distributors to drive growth and optimize budget-impactful campaigns across markets.