Global Campaign Marketing Lead — IP & Growth

Cella by Randstad Digital; Burbank (CA); On-site; USD 69,000 - 76,000; Full time

Job summary

Cella by Randstad Digital in Burbank is seeking a strategic marketing professional to drive global campaigns from strategy through execution. You will partner with cross-functional teams to bring IP to life, leverage data, manage campaign delivery, and identify opportunities to engage audiences.

The role requires 4-6 years in marketing/entertainment, strong communication skills, and a collaborative, fast-paced mindset.

Qualifications

• Bachelor's degree required.
• 4-6 years in marketing or entertainment.
• Strong organizational and prioritization skills.
• Excellent verbal and written communication skills.
• Team player with a positive attitude in a fast-paced environment.

Responsibilities

• Global Campaign Development & Strategy: assist in end-to-end global campaign planning and execution.
• Act as IP steward with deep knowledge and enthusiasm for the IP.
• Campaign Execution: manage plan execution for owned campaigns on time and accurately.
• Collaborate with Media team to refine paid consumer media campaigns.
• Ensure all creative assets are approved by stakeholders before delivery.
• Foster cross-functional relationships to meet campaign milestones.
• Communicate marketing strategy and activations in clear written form.
• Support reporting, agendas, and development of marketing documents.

Skills

Strategic marketing

Cross-functional collaboration

Data-driven decisions

Campaign execution

Education

Bachelor's degree

Job description

Cella by Randstad Digital in Burbank is seeking a strategic marketing professional to drive global campaigns from strategy through execution. You will partner with cross-functional teams to bring IP to life, leverage data, manage campaign delivery, and identify opportunities to engage audiences.

The role requires 4-6 years in marketing/entertainment, strong communication skills, and a collaborative, fast-paced mindset.