Global Segment Marketing Director

Joint Commission International; Oakbrook Terrace (IL); On-site; USD 121,000 - 161,000; Full time

Benefits offered by this job

Benefits package

Job summary

Joint Commission International is seeking a senior marketing executive to direct strategy, planning, and coordination of marketing activities across international customer segments within the Enterprise.

You will collaborate with Marketing, Business Development, and Product P&Ls to set and achieve measurable targets and lead a team that crafts sales and marketing content, outbound programs, and demand generation initiatives.

Qualifications

• Bachelor’s degree required, preferably in Marketing.
• Minimum 10 years of marketing experience in health care or B2B.
• Minimum three years of marketing experience in a management role.
• Strong command of B2B Product Marketing and Downstream Marketing concepts.
• Experience launching new products and measurable demand generation campaigns.

Responsibilities

• Manages a process and team responsible for developing and planning integrated marketing programs spanning the Enterprise and all channels for owned segments.
• Tracks, manages, and plans marketing budgets from multiple parts of the Enterprise; responsible for budget usage and ROI.
• Leads marketing activities related to new product strategy and development; collaborates with product line leadership on commercialization.
• Oversees development of all marketing and sales collateral for multiple customer segments; ensures review with Corporate Marketing.
• Sets team and individual performance goals; establishes KPIs and reports progress toward goals.
• Maintains regular communication with sales and BD staff with data, collateral, and updates for selling activities.
• Represents Marketing in pipeline reviews; reviews financial performance and prioritizes marketing objectives for lead gen and retention.
• Develops annual performance goals and quarterly development plans for staff.
• Partners with Sales, BD, and P&L leadership to inform market assessments, forecasts, and budgets.
• Attends external conferences to gather best practices.

Skills

Marketing leadership

B2B marketing

Strategic planning

Campaign management

Education

Bachelor's degree in Marketing

MBA

Tools

CRM platform

Marketing automation

Job description

Joint Commission International is seeking a senior marketing executive to direct strategy, planning, and coordination of marketing activities across international customer segments within the Enterprise.

You will collaborate with Marketing, Business Development, and Product P&Ls to set and achieve measurable targets and lead a team that crafts sales and marketing content, outbound programs, and demand generation initiatives.