Global Racing Brand Manager

Ford-Motor-Company; Allen Park (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Flexible holidays

Job summary

Ford Motor Company is seeking a Global Ford Racing Brand Manager to lead cross-functional brand strategies and partnerships that promote growth and awareness of Ford Racing. The role emphasizes brand implementation, accountability with partners, and collaboration across Ford teams.

The position is hybrid, onsite at Allen Park, MI for at least four days per week, with opportunities to influence brand identity and storytelling across experiences and licensing initiatives.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5+ years of work experience in marketing, brand or strategy.
• Moderate travel will be required.
• Strong presentation skills.
• Practical knowledge in brand identity.

Responsibilities

• Implement and manage brand strategies to grow Ford Racing brand.
• Govern branding on vehicle strategies and livery.
• Oversee brand in lifestyle and merchandise with Global Licensing.
• Coordinate Ford Racing branding within Experiences/GTM settings.
• Collaborate with product racing managers and content teams for consistency.
• Own the Ford Racing POV on brand identity within Ford Motor Company.

Skills

Strong presentation skills

Brand identity knowledge

Education

Bachelor’s degree in marketing

Job description

Ford Motor Company is seeking a Global Ford Racing Brand Manager to lead cross-functional brand strategies and partnerships that promote growth and awareness of Ford Racing. The role emphasizes brand implementation, accountability with partners, and collaboration across Ford teams.

The position is hybrid, onsite at Allen Park, MI for at least four days per week, with opportunities to influence brand identity and storytelling across experiences and licensing initiatives.