Global Racing Brand Manager

Socket.dev; Allen Park (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Flexible family care days & parental留e

Tuition assistance

Vehicle discount program

Paid time off & holidays

Job summary

Ford Racing, part of Ford Motor Company, seeks a Global Brand Manager to lead cross-functional brand strategies and partnerships. You’ll manage brand identity, governance, and licensing while partnering with leadership to grow awareness and consistency across Ford Racing.

The role emphasizes collaboration, consumer-focused creativity, and a strong track record in brand management. Hybrid onsite four days per week in Allen Park, MI.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5+ years in marketing/brand or strategy.
• Moderate travel required.
• Practical knowledge in brand identity.

Responsibilities

• Implement and manage brand strategies to promote Ford Racing brand growth and align to strategic priorities.
• Govern production and competition brand on vehicle strategies and livery.
• Manage Ford Racing branding in experiences/GTM settings and with licensing.
• Collaborate cross-functionally within Ford Racing and broader Ford teams.
• Own the Ford Racing point of view on brand identity within Ford Motor Company.
• Support naming and trademark clearances and address violations.

Skills

Brand management

Cross-functional collaboration

Presentation skills

Strategic thinking

Brand identity

Education

Bachelor’s degree in marketing, business, or related field

Job description

Ford Racing, part of Ford Motor Company, seeks a Global Brand Manager to lead cross-functional brand strategies and partnerships. You’ll manage brand identity, governance, and licensing while partnering with leadership to grow awareness and consistency across Ford Racing.

The role emphasizes collaboration, consumer-focused creativity, and a strong track record in brand management. Hybrid onsite four days per week in Allen Park, MI.