Global Product Marketing Leader, Diagnostics

Bio-Rad Laboratories; Irvine (CA); Hybrid; USD 157,400 - 216,400; Full time

Benefits offered by this job

Competitive medical plans

401k + profit sharing

Employee stock purchase program

Job summary

Bio-Rad Laboratories, based in Irvine, CA, seeks a Senior Manager, Global Product Marketing to drive day-to-day growth, lifecycle management, and on-market support for assigned products or segments. The role translates strategy and market insight into clear product-line plans and commercial inputs across regions and functions.

You will manage franchise growth initiatives, lifecycle prioritization, and evidence-based messaging while collaborating with Market Access, Scientific Affairs, and

Qualifications

• Bachelor’s degree or equivalent in Marketing; advanced degree desirable.
• 7–10+ years in Diagnostics/Biotech/Med-Devices with sales and regional marketing experience.
• Proven record of LCM of a product portfolio in a matrix environment.
• Advanced knowledge of marketing methodologies, concepts, practices, and procedures.
• Ability to translate segment/franchise strategy into concrete product-line plans, commercial hypotheses, and measurable objectives.
• Ability to collect and interpret voice-of-customer, competitive information, and usage data to inform requirements and positioning.

Responsibilities

• Develop franchise growth strategies and long-range plans; provide data to Regions and Commercial.
• Guide on-market lifecycle, CAPA, and obsolescence decisions to protect customer experience and portfolio profitability.
• Shape product claims, value propositions, and messaging with cross-functional teams reflecting clinical evidence.
• Conduct market research and VOC to inform strategy, segmentation, and product-roadmaps.
• Track performance KPIs and provide actionable insights to stakeholders.

Skills

Marketing strategy

Product lifecycle management

Voice of customer

Competitive intelligence

Sales experience

Cross-functional collaboration

Education

Bachelor’s degree in Marketing

Advanced degree desirable

Job description

Bio-Rad Laboratories, based in Irvine, CA, seeks a Senior Manager, Global Product Marketing to drive day-to-day growth, lifecycle management, and on-market support for assigned products or segments. The role translates strategy and market insight into clear product-line plans and commercial inputs across regions and functions.

You will manage franchise growth initiatives, lifecycle prioritization, and evidence-based messaging while collaborating with Market Access, Scientific Affairs, and