Senior Manager, Global Product Marketing (Growth & LCM)

Bio-Rad Laboratories; Hercules (CA); On-site; USD 179,400 - 269,000; Full time

Benefits offered by this job

Competitive medical plans

Fertility stipend

401(k) + profit sharing

Employee stock purchase program

Education benefits

Wellness support

Job summary

Bio‑Rad Laboratories is seeking a Senior Manager, Global Product Marketing to drive growth and lifecycle management for assigned products, translating portfolio strategy into actionable product-line plans with cross-functional partners.

You’ll own on‑market lifecycle decisions, CAPA processes, and market research including VOC, TAM/SAM and payer trends, shaping positioning and evidence‑based messaging with Scientific Affairs and Market Access.

Qualifications

• Experience in diagnostics/biotech/med-dev industries preferred.
• Proven track record in lifecycle management of a product portfolio.
• Strong knowledge of market assessment, segmentation, and competitive response.
• Ability to translate strategy into product-line plans and messaging.

Responsibilities

• Translate portfolio strategy into product-line plans and commercial inputs.
• Drive on-market lifecycle, sustaining prioritization, and CAPA.
• Lead market research, VOC, TAM/SAM, and payer trends.
• Shape value propositions with clinical evidence and stakeholder alignment.
• Provide performance insights via dashboards to senior stakeholders.

Skills

Global product marketing

Lifecycle management

Market research

Cross-functional collaboration

Strategic planning

Education

Bachelor's Degree

MS/MPH/MBA/Ph.D. preferred

Job description

The Senior Manager, Global Product Marketing drives product-line growth and lifecycle management for assigned products or segments—from launch through on‑market support to obsolescence. The role translates portfolio and segment strategy into product‑line plans and commercial inputs (market assessment, segmentation, growth projections, marketing plans, positioning, pricing, and competitive response), partnering with Market Access, Scientific Affairs, Regional Marketing, Commercial, and Supply Chain.

How You’ll Make An Impact

• Portfolio growth strategy & initiatives: Contribute to franchise and long‑range planning, growth projections, and marketing growth plans. Translate global strategy into guidance, opportunity data, and tools for Regions and Commercial.
• On‑Market Lifecycle, sustaining prioritization & CAPA: Drive phase‑in/phase‑out and obsolescence decisions to protect the customer experience and improve portfolio productivity and profitability. Monitor product performance (quality signals, complaints, cost‑to‑serve, usage, and mix) to recommend sustaining prioritization, contribute to CAPA, and develop customer communications.
• Market research & opportunity assessment: Maintain voice‑of‑customer (VOC), TAM/SAM, payer and clinical trends, technology developments, evolving clinical practice/guidelines, and competitive intelligence. Synthesize these into market assessments, customer segmentation, and competitor strategies that shape segment strategy, product‑line roadmaps, and growth opportunities.
• Positioning & evidence inputs: Partner with Scientific Affairs, Market Access, and Regional Marketing to shape value propositions and messaging grounded in clinical evidence and customer language, positioning the product within the segment strategy and competitive landscape.
• Performance reporting & franchise KPIs: Use dashboards to track revenue, mix, margins, adoption, and other indicators, and provide insights and corrective‑action recommendations to key stakeholders.

What You Bring

• Education: Bachelor's Degree required; Advanced degree (MS, MPH, MBA, or Ph.D.) preferred.
• Work Experience: Typically 7‑10+ years in diagnostics/biotech/med‑devices, including sales and regional marketing experience. Proven record of lifecycle management (LCM) of a product portfolio in a matrix environment.
• Proven track record in global product marketing within the autoimmune diagnostics / in vitro diagnostics (IVD) industry, with demonstrated success driving commercial strategies across diverse global markets.
• Deep expertise in autoimmune disease pathology, including a comprehensive understanding of autoantibody testing methodologies, relevant biomarkers, and their clinical utility in disease diagnosis, monitoring, and management.

Location: This position must be based in Hercules, CA and requires the employee to be located within commuting distance of the office.

Benefits

Competitive medical plans for you and your family, free HSA funds, a new fertility stipend, group life and disability, paid parental leave, 401(k) plus profit sharing, employee stock purchase program, updated mental health platform, learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG's), and more.

Compensation

The estimated base salary range for this position is $179,400 to $269,000 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors. This position is eligible for a variable annual bonus, which is dependent upon achievement of your individual objectives and Company performance.

Who We Are

For 70 years, Bio‑Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high‑quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Bio‑Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see.

EEO Statement

Bio‑Rad is an Equal Employment Opportunity/Affirmative Action employer, and we welcome candidates of all backgrounds. Veterans, people with physical or mental disabilities, and people of all race, color, sex, sexual orientation, gender identity, religion, national origin and citizenship status are encouraged to apply.