Global Product Marketing Director: Narrative Leadership

Sonos LLC; New York (NY); Hybrid; USD 185,000 - 231,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k) with company matching

Open Time Off (OTO)

Paid holidays | sick time | parental/f

Disability, Life & AD&D Insurance

Employee discount program

Sonos Radio HD

Job summary

Sonos LLC is seeking a seasoned Product Marketing Director to lead the global product narrative and develop a system-led toolkit for hardware and software. You will align brand strategy, audience intelligence, and cross-functional inputs to shape go-to-market plans and product storytelling across channels.

You will partner with Product, Revenue, Marketing and Comms to drive initiatives that have clear KPIs and measurable impact on the business.

Qualifications

• 15+ years experience in product marketing in global, product-led orgs with hardware & software elements.
• 5+ years managing a product marketing team in a relevant environment.
• Experience defining and deploying cross-functional processes and deliverables.
• Track record of developing product narratives for demos, explainers and onboarding content.
• Ability to gather, evaluate and synthesize product, competitive, audience and cultural intelligence.
• Experience integrating audience inputs from multiple sources into a unified strategic POV.
• Proven ability to partner with and inspire creative teams.
• Ability to simplify process and org structure complexity for a PMM team.
• Clear, confident communication across leadership and teams.
• Leadership-focused and brand-fluent mindset.
• Comfortable evolving processes and navigating change.
• Concise communicator; Brevity = Clarity.
• Ability to generate and inspire innovative product storytelling.
• Energized by upstream work and contributing before details are clear.
• Strategic partner who collaborates, shares, and manages feedback.
• High standards for strategic thinking and creative quality.

Responsibilities

• Own the global product narrative and the toolkit used to bring products to market.
• Integrate brand strategy, product truth and audience intelligence.
• Partner with product owners to define the authoritative product narrative for hardware and software innovations.
• Ensure narratives include audience insights and system thinking beyond specs and revenue goals.
• Collaborate with finance and insights teams to inform pricing, business case and investments.
• Maintain narrative coherence from launch through lifecycle.
• Lead the Learning Agenda and contribute to research execution.
• Work with UX and Insights to develop research plans across the lifecycle.
• Use research findings to shape narratives, audience definitions and insights.
• Deliver audience and cultural insights about smart homes, privacy and home audio.
• Own the product toolkit: narratives, assets, copy libraries, stories and visuals.
• Coordinate with Marketing to align toolkit deliverables with channels and regions.
• Partner with Marketing to define success with measurable KPIs for campaigns and activations.
• Inspire creative teams as a strategic collaborator and product expert.
• Maintain high creative quality aligned with strategic intent.
• Enable regional and segment marketing with contextual assets and guidance.

Skills

PMM leadership

Product marketing

Cross-functional

Narrative development

Competitive intelligence

Audience insights

Creative partnership

Process simplification

Executive communication

Leadership

Brand fluency

Process adaptability

Concise communication

Storytelling

Strategic thinking

Feedback management

Creative quality

Job description

Sonos LLC is seeking a seasoned Product Marketing Director to lead the global product narrative and develop a system-led toolkit for hardware and software. You will align brand strategy, audience intelligence, and cross-functional inputs to shape go-to-market plans and product storytelling across channels.

You will partner with Product, Revenue, Marketing and Comms to drive initiatives that have clear KPIs and measurable impact on the business.