Senior Director, Product Marketing & Narrative Strategy

Sonos, Inc.; Boston (MA); Hybrid; USD 185,000 - 231,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k) plan with company matching

Open Time Off policy

Sick time upon hire

Up to 12 paid holidays per year

Disability, Life, and AD&D Insurance

Voluntary benefits available

Employee discount and Sonos Radio HD

Job summary

Sonos, Inc. is seeking a Senior Product Marketing Director to lead the Product Marketing team. This hybrid role combines remote work with in-office collaboration, with commuting distance to New York or Boston.

You will drive strategic positioning, develop a comprehensive product toolkit, and align cross-functional teams to deliver cohesive narratives across hardware and software. You will partner with Brand Strategy, Product Owners, and Insights teams to shape audiences, go-to-market plans, and

Qualifications

• 15+ years experience in product marketing and delivering assets in global, hardware+software environments.
• 5+ years managing a product marketing team in a relevant environment.
• Proven ability to define, optimize, and deploy cross-functional processes and deliverables.
• Track record of developing product narratives that inspire demonstrations and onboarding content.

Responsibilities

• Own the global product narrative from positioning to future state across hardware and software.
• Lead the development of the product toolkit including narratives, copy libraries, visual assets, and audience insights.
• Collaborate with marketing, product, revenue, training, and consumer marketing for toolkit development and alignment.
• Define success metrics for campaigns and programs; leverage learnings to refine future strategy.
• Inspire creative teams and ensure clear, brand-consistent storytelling across channels.
• Provide strategic context to regional teams to adapt global direction for their markets.

Skills

Product marketing leadership

Team leadership

Cross-functional collaboration

Narrative development

Audience insights

Brand strategy

Strategic storytelling

Executive communication

Job description

Sonos, Inc. is seeking a Senior Product Marketing Director to lead the Product Marketing team. This hybrid role combines remote work with in-office collaboration, with commuting distance to New York or Boston.

You will drive strategic positioning, develop a comprehensive product toolkit, and align cross-functional teams to deliver cohesive narratives across hardware and software. You will partner with Brand Strategy, Product Owners, and Insights teams to shape audiences, go-to-market plans, and