Global Probes Marketing Director: Strategy & Growth

FormFactor, Inc.; Livermore (CA); On-site; USD 224,000 - 294,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

Disability coverage

401(k) with company match

ESPP

Paid time off

Quarterly profit-sharing bonuses

Flexible spending accounts

Job summary

FormFactor, Inc. in Livermore, California seeks a Senior Director of Product Marketing to own the global commercial strategy for the Probes BU.

You will define market-facing strategy, establish pricing frameworks, and drive roadmaps, launches, and customer agreements while leading a regional marketing function with major strategic accounts. The role collaborates with Product Line Management and Enablement, focuses on long-range planning, and ensures cross-functional alignment with Sales,

Qualifications

• Minimum of 14+ years of related experience, including leadership roles, with a Bachelor’s degree; or 12+ years with a Master’s degree; or a PhD with 10+ years experience.
• Experience in product marketing, product management, strategic marketing, or commercial strategy in semiconductors or related fields.
• Experience owning pricing strategy, value proposition development, and long-term customer agreements.

Responsibilities

• Own the market share strategy across Probes BU by end market, portfolio, customer, and region.
• Define where to compete and how to win with market sizing, segmentation, and competitive intelligence.
• Lead pricing framework development and achieve faster, more consistent price realization.

Skills

Business Case Development

Capacity Planning

Commercial Strategies

Consultative Selling

Contract Negotiations

Cross-Functional Leadership

CRM

Demand Forecasting

Executive Engagement

Go-to-Market

Market Analysis

Marketing Strategies

Pricing Strategies

Product Marketing

Regional Marketing

Semiconductor Manufacturing

Stakeholder Management

Team Leadership

Education

Bachelor’s degree

Tools

Pricing frameworks

Job description

FormFactor, Inc. in Livermore, California seeks a Senior Director of Product Marketing to own the global commercial strategy for the Probes BU.

You will define market-facing strategy, establish pricing frameworks, and drive roadmaps, launches, and customer agreements while leading a regional marketing function with major strategic accounts. The role collaborates with Product Line Management and Enablement, focuses on long-range planning, and ensures cross-functional alignment with Sales,