Global Performance Marketing Lead - Remote-First UA

Coinbase, Inc.; Augusta (ME); Hybrid; USD 171,000 - 201,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) matching

Equity and bonus eligibility

Paid time off

Job summary

Coinbase, Inc. is seeking a Performance Marketing Manager, Global, to own the end-to-end paid social and mobile user acquisition strategy.

You will drive ROI-focused campaigns across Meta, TikTok, and other platforms, and partner with data science to design robust experiments and incrementality tests. You will lead platform relationships, build performance dashboards, and collaborate with cross-functional teams to scale growth while maintaining cost efficiency.

Qualifications

• 5+ years of hands-on performance marketing experience with paid social and mobile UA in-house or agency settings.
• Proven track record managing large budgets and driving efficiency across channels and markets.
• Strong technical aptitude with AI/no-code tools to prototype workflows and automate processes.

Responsibilities

• Own end-to-end global strategy and execution across paid social channels and mobile UA.
• Drive testing and learning across creatives, audiences, bidding, and landing experiences; translate results into scalable playbooks.

Skills

Paid social

Mobile UA

Budget management

Cross-functional collaboration

AI/automation tools

Tools

Zapier

n8n

Make

Retool

Looker

Tableau

Hex

Superset

Job description

Coinbase, Inc. is seeking a Performance Marketing Manager, Global, to own the end-to-end paid social and mobile user acquisition strategy.

You will drive ROI-focused campaigns across Meta, TikTok, and other platforms, and partner with data science to design robust experiments and incrementality tests. You will lead platform relationships, build performance dashboards, and collaborate with cross-functional teams to scale growth while maintaining cost efficiency.