Global Senior Performance Marketing Lead: Paid Social & Mobile UA

Coinbase; San Francisco (CA); Hybrid; USD 171,000 - 201,000; Full time

Job summary

Coinbase, a remote-first company, is seeking a Performance Marketing Manager, Global, to own our paid social and mobile user acquisition programs across markets. You will manage multi-million-dollar budgets, partner with data science, and scale AI-driven tests to hit ROI targets.

In a fast-paced environment, you’ll collaborate with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams, delivering transparent dashboards and growth playbooks that drive measurable

Qualifications

• 5+ years hands-on performance marketing experience in-house or agency.
• Proven track record owning large-scale paid social and mobile UA budgets.
• Strong analytical mindset and data-driven decision making.

Responsibilities

• Own end-to-end global strategy and execution across paid social and mobile UA to hit new user acquisition and ROI targets.
• Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and app store/landing experiences.
• Partner with Data Science to design experiments and measurement frameworks that connect paid social and mobile UA performance to business outcomes.
• Lead platform relationships with ad platforms and mobile measurement partners to unlock new capabilities.
• Build and maintain performance dashboards and reporting for paid social and mobile UA spend by geo, product, and channel.
• Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.

Skills

Paid social

Mobile UA

Budget management

Data analysis

LLM tools

Automation tools

BI tools

Cross-functional collaboration

Communication

Project management

Fintech knowledge

Tools

Zapier

n8n

Make

Retool

Looker

Tableau

Hex

Superset

AppsFlyer

Adjust

Job description

Coinbase, a remote-first company, is seeking a Performance Marketing Manager, Global, to own our paid social and mobile user acquisition programs across markets. You will manage multi-million-dollar budgets, partner with data science, and scale AI-driven tests to hit ROI targets.

In a fast-paced environment, you’ll collaborate with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams, delivering transparent dashboards and growth playbooks that drive measurable