Global Performance Marketing Lead: Growth & Measurement

HP; Vancouver (WA); On-site; USD 131,000 - 205,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance (short/long term)

Employee assistance program

Flexible spending account

Life insurance

Generous time off including parental—4

12 weeks fully paid parental leave

11 paid holidays

Flexible paid vacation and sick leave

Job summary

HP is seeking a Performance Marketing Manager to define data-led, cross-channel strategies that grow customer acquisition, conversion, and revenue. You will establish systems and reporting to scale activity, leveraging data, experimentation, and insights to refine approaches.

You will partner with Product Marketing, Creative Strategy, WW Market Marketing, and agency partners to align with product positioning and market needs. Strong leadership and hands-on execution are essential.

Qualifications

• Bachelor's degree required (Marketing, Business Administration, or related field).
• MBA a plus or equivalent experience in marketing leadership.

Responsibilities

• Define and drive cross-channel performance marketing strategies to support customer acquisition, conversion, and revenue growth.

Skills

Cross-channel marketing

Performance marketing

Data-driven decision making

Forecasting

Campaign optimization

Measurement & analytics

A/B testing

Vendor management

Stakeholder communication

Project management

Education

Bachelor's degree in Marketing/Business

MBA is a plus

Tools

Retail Media

Meta (Facebook)

Google

Affiliate networks

MTA

MMM

Geo Lift Studies

Job description

HP is seeking a Performance Marketing Manager to define data-led, cross-channel strategies that grow customer acquisition, conversion, and revenue. You will establish systems and reporting to scale activity, leveraging data, experimentation, and insights to refine approaches.

You will partner with Product Marketing, Creative Strategy, WW Market Marketing, and agency partners to align with product positioning and market needs. Strong leadership and hands-on execution are essential.