Global Paid Social Marketing Lead

Rover; Seattle (WA); Hybrid; USD 129.000 - 172.000; Vollzeit

Benefits dieser Stelle

Competitive compensation

401k match

Long-term incentive plan

Flexible PTO

Medical, dental, and vision insurance

Bring your dog to work

Zusammenfassung

Rover is seeking a Paid Social Marketing Manager to lead multi-channel campaigns (Meta, TikTok, Reddit) across US, Canada, UK, and emerging EU markets. You will drive direct response and upper-funnel branding while coordinating with Brand, Influencer, and PR teams for a cohesive message.

The role is hybrid, based in Seattle, with two days in the office weekly. You’ll manage agency partnerships, testing, and analytics to optimize CAC, ROAS, and LTV, supporting growth for Rover’s pet-care platform.

Qualifikationen

• 8+ years managing $5M+ paid social budgets across Meta, Reddit, Snapchat and TikTok.
• Experience spanning US & international regions: US, Canada, UK, EU.
• Bachelor's degree required; master's preferred; equivalent experience counts.

Aufgaben

• Own new-customer and awareness goals for channels across US, Canada, UK, and EU.
• Plan, build, and optimize paid social campaigns in Meta Ads Manager and TikTok Ads Manager.
• Own organic campaign boosting in collaboration with Brand (Organic) Social team.
• Maintain a shared campaign calendar aligned with influencer and brand social drops.
• Brief creative and run structured testing for taglines, formats, audiences.

Kenntnisse

Paid social budgeting

Meta Ads Manager

TikTok Ads Manager

Agency management

RFP processes

Influencer marketing

Data-driven decisions

Executive communication

FTC/disclosure knowledge

AI/automation

Ausbildung

Bachelor's degree

Master's degree preferred

Tools

Agency tools

Jobbeschreibung

Rover is seeking a Paid Social Marketing Manager to lead multi-channel campaigns (Meta, TikTok, Reddit) across US, Canada, UK, and emerging EU markets. You will drive direct response and upper-funnel branding while coordinating with Brand, Influencer, and PR teams for a cohesive message.

The role is hybrid, based in Seattle, with two days in the office weekly. You’ll manage agency partnerships, testing, and analytics to optimize CAC, ROAS, and LTV, supporting growth for Rover’s pet-care platform.