Senior Marketing Manager

Rover; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

Rover is seeking a strategic marketing architect to shape Rover's consideration engine and drive growth. You will own brand identity deployment across major upper-funnel channels and optimize media investments with advanced analytics.

Join a fast-growing tech company focused on safe, personalized experiences for pets and their families across the U.S. and beyond. This role offers influence across campaigns and measurement-driven decision making.

Responsibilities

• Architect Rover's consideration engine.
• Deploy brand identity across upper-funnel channels incl. Linear TV, OTT/CTV, Audio, Podcast, OOH, and Programmatic.
• Steward large media investments using MMM and Geo-Uplift.
• Pioneer the future of marketing operations for measurable growth.

Job description

About the Company

At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia. We are a values-driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet.

Responsibilities

• Act as the architect of Rover's consideration engine
• Own the strategic deployment of brand identity across upper-funnel channels including Linear TV, OTT/CTV, Audio, Podcast, OOH, and Programmatic
• Steward massive media investments with precision using advanced measurement techniques like MMM and Geo-Uplift
• Pioneer the future of marketing operations to drive measurable business impact and growth